How FERMÀT helped Alleyoop improve ROAS by 40%

Learn how Alleyoop, the multi-functional and efficient beauty brand, leverages FERMÀT to enable effortless in-article purchasing, thus boosting conversions and ROAS.

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About

Through their intentional designs and versatile formulas, Alleyoop creates beauty and skincare products that are innovatively multi-functional and efficient for the modern-day user. In search of equally innovative ways to boost conversions and maximize ROAS across paid socials, the brand reached out to the FERMÀT team.

The Challenge

The digital marketing landscape is constantly shifting. As such, DTC brands like Alleyoop are constantly on the lookout for innovative tools to hook and convert consumers at better costs. Alleyoop already partnered with My Subscription Addiction to capitalize on their beloved written content. However, traditional links require readers and shoppers to navigate through (what feels like) endless clicks and pages to make a purchase. To eliminate this issue, Alleyoop teamed up with FERMÀT to revolutionize how consumers discover and interact with their products.

The Solution

Rather than forcing potential customers to try to navigate to their website, Alleyoop decided to capture purchase intent at the point of discovery. With FERMÀT, they could make it happen.

The Alleyoop team had a successful existing partnership with My Subscription Addiction, leveraging the site’s written content and licensing rights to their social handle for paid ads. Yet, the brand knew there was unlocked conversion potential.

Following a seamless integration with FERMÀT, Alleyoop began using our custom content-native storefronts to integrate their products into MSA content.

As a result, clunky traditional links were replaced with embedded, in-article shopping experiences. Consumers can now easily browse each Alleyoop product mentioned within the article and even complete their purchase — without ever having to leave the page.

Thanks to FERMÀT, the team at Alleyoop have created an innovative, engaging, and simply convenient shopping experience for readers

The Results

Overall, Alleyoop’s successful partnerships with both FERMÀT and My Subscription Addiction illustrate the massive conversion potential of innovative eCommerce tools and collaborations.

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