25-50% ROAS INCREASE
$5 DECREASE IN CPR
FERMÀT OUTPERFORMS OTHER PARTNER PLATFORMS
Learn how Dermaclara partnered with FERMÀT to share the story behind their anti-aging, stretch mark-removing medical-grade silicone patches.
Dermaclara offers a natural solution for scar removal and stretch mark treatment through their 100% medical-grade silicone patches.
Their team partnered with FERMÀT to create compelling, shoppable videos to up their conversion rate and encourage more organic traffic. Today, they've seen gains like a 25-50% increase in ROAs and a significant decrease in CAC.
"When we were introduced to FERMÀT, we knew it was a no-brainer. To be able to tell our story in a shoppable video was incredible for us." -Paul Brandlin, Marketing Director at Dermaclara
Dermaclara is a D2C brand with strong roots in eCom. The team knows the importance of sharing the brand's story to engage customers and drive sales – and they've seen success through short, shoppable ad videos.They wanted to build on that success by:
Enter FERMÀT – which offered precisely what Dermaclara was looking for.
Two weeks into their partnership with FERMÀT, an A/B test showed that FERMÀT won out against its competition in sending direct traffic to the Dermaclara website. That same test yielded an increased ROAS of 25-50% and decreased cost per acquisition by $5.
Today, Dermaclara monitors their return on ad spend with FERMÀT and scales their budget accordingly – ensuring their ROAS continue to hold steady thanks to FERMÀT's results:
According to Paul Brandlin, Marketing Director at Dermaclara, their partnership with FERMÀT has done more than drive traffic – it's also driven novel, creative ideas.
"We've already been working with FERMÀT to tell more segmented stories through more proofs of concept on various platforms. We're going to continue to use them in every feasible way."
These results have empowered Dermaclara to explore new, innovative visual storytelling solutions. As Paul says, FERMÀT has shown them how to best tell their brand's story on every possible platform.