51% LIFT IN ROAS
43% REDUCTION IN CPA
3% IN SESSION CVR
Learn how Duradry leverages FERMÀT to build shoppable ads and custom landing pages, allowing them to scale their ad spend and customer base profitably.
Duradry is the solution to sweat that you've been searching for. The brand offers products scientifically proven to control sweating and odor, made with clean formulas.
Duradry is currently on a mid-seven-figure run after bootstrapping for four years — raising only $650,000 through angel investors.
Brands like Duradry are always balancing ad spend and conversion. Unfortunately, this quickly becomes challenging, for two reasons:
Failing to optimize your landing page and shopping experiences can then lead to higher CPAs, stunting your brand’s profitability and scalability.
Luckily, Jack Benzaquen, Founder of Duradry, found an affordable, plug-and-play solution: FERMÀT.
FERMÀT provides plug-and-play landing pages — all optimized to convert.
The FERMÀT solution has been ideal for the Duradry team because it’s plug-and-play — providing both beautiful, custom landing pages and informative testing with little-to-no lift.
As a result, FERMÀT has become a critical lever in improving Duradry's unit economics. From ad spend to end sales, the brand has increased conversion rates, decreased cost per sale, and ultimately scaled their customer base without breaking the bank.
FERMÀT is a powerful lever for converting shopper trafficSince onboarding, FERMÀT has been behind Duradry’s best-performing landing page experiences. As a result, the brand has seen impressive metric growth, including:
“When you use FERMÀT as a conversion lever, not only will your CPS go down- your business as a whole will be opened up to scale. That’s what leveraging FERMÀT is all about for us.”