Customer stories by focus
Customer insights
Customer stories where shopper signals became a growth system. These teams turned customer signals into decisions across merchandising, creative, retention, and acquisition.
Featured story
With Hero Bread & Source Medium
Hero Bread turned ecommerce data into actionable experiments with FERMÀT.
Hero Bread's ecommerce was growing fast, but manually extracting and analyzing data was slowing down the next decision. The team needed a way to streamline data analysis, get actionable insights on customer behavior, and tailor discounts and bundles to a rapidly growing customer base.
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With Backcountry
Backcountry turned a 200,000-product catalog into a growth lever.
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With Ole Hovde, Founder of Switchback Foods
Switchback Foods replaced a designer-developer hire with FERMÀT.
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With Mark Ritz, Founder, Carnivore Snax
FERMÀT enabled Carnivore Snax to build an in-house experimentation engine.
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With Jen Johnson, Founder, Union Brands
Union Brands ran persona-specific experiences across a multi-brand portfolio.
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With Erin Silvia, Director of Marketing at CADDIS
CADDIS Eyewear turned a 52,000-SKU catalog from a constraint into a growth lever.
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