Research

The same shopper behaves differently in different contexts.

Millions of sessions across brands on FERMÀT. Here is what the behavior keeps telling us.

One in three buyers go back to Google to navigate a brand's own catalog.

They already decided to buy, then left to re-search their way back in.

Shoppers from Google stayed nearly twice as long as those from Meta, across 10 brands.

Scroll depth across 10 brands, too varied for one site-wide layout to serve.

Across 769K return visits, the median brand paid to bring back 1 in 8 existing customers.

One of three shopper patterns pulled from real pixel data across brands.

Meta shoppers convert nearly as well as Google's once they go deep. Only 9% ever reach 7+ pages, against 23% on Google.

A 3-month analysis put Reddit at 20.6% against 15.9%, with brand-mention lift close behind.

More to come

New findings land here as we publish them.

Our agents read the same signals on your own data.