Glow Up Your BFCM: Why Beauty Brands Are Getting a Makeover
Every beauty brand is gearing up for Black Friday with the same old playbook: deep discounts, flashy banners, and a relentless barrage of emails. But if the last few years have proven anything, it’s that the brands emerging as true leaders aren’t just winning on price, they’re winning on strategy. They’re building sophisticated systems that turn the BFCM frenzy into a sustainable, long-term advantage.
