How is FERMÀT different from other marketing tech products?

FERMÀT is an AI commerce platform that unifies shopper signals from your ecommerce platform, ads, data, and behavior across all channels to automatically build and optimize personalized shopping experiences. Unlike traditional landing page builders, FERMÀT connects directly to your product catalog and adapts dynamically to shopper intent and channel data.

How do I get started with FERMÀT?

Getting started with FERMÀT involves a three-step integration: connect your product feed to your catalog, hand off to your existing checkout, and integrate with your pixels and attribution. The typical integration timeline is 4 weeks.

Does FERMÀT integrate with existing data sources?

Yes. FERMÀT integrates with Salesforce Commerce Cloud, Oracle ATG, Adobe Commerce, Shopify Plus, and custom builds. It also works with your existing OMS, ERP, and analytics stack — no rip-and-replace required.

How does FERMÀT assess AI visibility?

FERMÀT tracks high-visibility prompts in AI search engines, determines which queries to build content around, and generates shoppable articles that are cited by AI assistants like ChatGPT, Claude, and Perplexity.

What domain does FERMÀT use?

FERMÀT operates under fermatcommerce.com. The app is accessible at app.fermatcommerce.com.

Build the future of AI-native commerce.

FERMÀT turns real shopper behavior data into revenue at agent speed. Our agents help brands understand why shoppers behave in certain ways, decide which experiments will provide the most impact, generate better experiences, and close the loop from insight to outcome.

At FERMÀT, you will work on problems that sit at the center of where commerce is going: agents, behavioral intelligence, AI search, experimentation, and user research. The work is fast, technical, and close to the customer. We are looking for people who want real ownership, move with urgency, and care about building products that create measurable business impact.

The best people at FERMÀT operate with high agency, learn quickly, and take responsibility for outcomes. We value clear thinking, direct feedback, and unconventional perspectives because the category we’re building does not have a traditional playbook.

FERMÀT recruiting table at a career fair

Our story

FERMÀT started from a simple observation: brands had more data than ever, but very little ability to turn that data into better customer experiences quickly.

Our founders, Rishabh Jain and Shreyas Kumar, saw this problem firsthand while working at LiveRamp. Companies could understand more about how people behaved online, but acting on that understanding still required too many disconnected tools, too much manual analysis, and too many engineering cycles. The gap between insight and action was still too wide.

FERMÀT was built to close that gap.

Today, FERMÀT is the AI-native commerce platform helping leading brands move from behavioral insight to recommended action to generated experience to measurable outcome. Our platform analyzes shopper behavior, identifies where revenue is at risk, recommends what should change, generates new shopping paths, and feeds performance data back into the system so teams can keep improving.

That closed loop matters. Commerce teams should not need to stitch together analytics tools, landing page builders, testing platforms, merchandising workflows, and engineering tickets just to improve how shoppers buy. FERMÀT gives them one agentic platform for semantic understanding, autonomous acting, and learning continuously.

We work with 100+ brands like GNC, Away, Backcountry, and Scotts Miracle-Gro, and we are expanding what FERMÀT can do across agent-led experimentation and enterprise shopping experiences tied to behavioral data. Backed by Greylock, QED, Bain Capital Ventures, and VMG Partners, we’ve raised over $75M, and are building for the companies that want to operate as AI-native organizations.

The pace of software is changing. What used to take quarters can now happen in weeks, sometimes even days. Shipping AI features is no longer enough; the real opportunity is building systems that let teams do things they could not do before. That is the work at FERMÀT.

How we work

We own outcomes

People here are trusted with real responsibility. We care less about activity and more about whether the work changes something that matters for customers, candidates, teammates, or the business.

We move quickly and learn in public

The market is changing fast, and our product has to change with it. We make decisions with the best information available, ship quickly, learn from real usage, and improve.

We stay close to customers

The best ideas come from understanding where customers are stuck. Whether you are in product, engineering, design, GTM, or operations, you should expect to spend time with the problems our customers are actually trying to solve.

We give direct feedback

Clear feedback is how the work gets better. We try to be direct, specific, and useful, with the shared goal of raising the quality of what we build.

We value different ways of thinking

Building a new category requires people who see problems differently. We want a team with varied backgrounds, instincts, and perspectives, because that is how we avoid obvious answers and build something durable.

Our Team

Our Benefits/Perks

💵 Competitive salary

Compensation based on role, skills, and experience, benchmarked to stay competitive.

🏥 Health insurance

Comprehensive medical, dental, and vision coverage to support your health and peace of mind.

💼 401(k) with match

We’ll help you invest in your future with a 401(k) plan and company matching contributions.

🌍 Company-wide retreats

Join us for bi-annual retreats that bring the whole team together for connection, collaboration, and fun.

🏖 Unlimited PTO policy

Take the time you need to rest and recharge with a flexible, trust-based vacation policy.

👶 Paid parental leave

Generous leave to support you in welcoming and caring for a new addition to your family.

🌱 Fertility benefits

Access to fertility care and family-planning resources to support every path to parenthood.

🧘 Wellness stipend

A monthly allowance to support your wellbeing — whether that’s fitness, mindfulness, or personal care.

🍴 Daily lunches

Enjoy fresh, catered lunches every day to fuel your work and bring the team together.

🎉 Monthly social outings

Join your teammates for fun, monthly events that help us connect outside of work.

Why Join Now

FERMÀT is at the point where the company, product, and category are all expanding at once. You will help define what an agentic commerce platform should be. You will work on products that touch millions of shopping sessions and directly affect how major brands grow. You will join a team that is still small enough for individual people to shape the trajectory, but far enough along that the work is already tied to real enterprise customer outcomes.

If you want to build at the edge of AI, commerce, and customer experience, this is the moment to join.

Explore open roles at FERMÀT.