Dynamic Product Pages (DPP)

Category-level merchandising at scale for Google Shopping & Meta catalog ads.

Dynamic Product Pages let you test, learn, and scale product-specific landing experiences across your entire catalog – instantly.

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Your catalog is static. FERMÀT makes it dynamic.

Fix broken or incomplete catalog content. Enterprise catalogs often lag with missing videos, sparse descriptions, or outdated specs.

Enrich PDPs automatically. FERMÀT pulls videos, specs, and reviews from your DAM, brand sites, and third-party sources like Amazon or Reddit.
Test, learn, and scale with insight. Run category-specific A/B tests outside your core site and uncover why certain layouts or messages convert.

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Features

Keep shoppers exploring when the first click is not the right product.

Full-funnel experimentation

Real-time optimization

Scalable testing

Dynamic PDP Templates

Integrated analytics

Intelligent cross merchandising

Automated content enrichment

Full-funnel experimentation

Test different layouts, content, and recommendations to uncover what truly drives conversion - shopper behavior isn’t one-size-fits-all.

Real-time optimization

Identify winning variants and quickly scale them across your catalog.

Scalable testing

Run experiments off-site, without disrupting your core site or navigation.

Dynamic PDP Templates

Scale multiple templates across thousands of SKUs across different product categories.

Integrated analytics

Understand which PDP templates convert best and why - with behavioral insights across products, categories, and audiences.

Intelligent cross merchandising

Test and optimize cross-merch strategies in real time to lift AOV. Experiment with algorithmic recommendations and dynamically curated microsites.

Automated content enrichment

Pull videos, specs, and descriptions from your DAM, brand sites, or third-party sources like Amazon and Reddit, matched to the right SKUs automatically.

A continuous learning loop for your entire catalog

Learn and optimize from every click

FERMÀT’s Dynamic Product Pages connect ad intent, shopper behavior, and catalog data in one closed loop.

Tailor experiences by category

Test and deploy the right PDP patterns for each category, from spec-heavy layouts for technical products to wider assortments for apparel.

Fill content gaps automatically

FERMÀT continuously enriches product pages with videos, specs, and descriptions from the most relevant sources.

How retail teams use Dynamic Product Pages

Ecommerce

Improve conversion and merchandising performance from Google Shopping, Meta catalog ads, and onsite traffic.
Connect PDP data to revenue and LTV metrics.
Automatically scale best-performing layouts across your catalog.
Fill content gaps at scale (videos, specs, descriptions) without manual product data management.

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Marketing

Tie ad and landing page context together across Google Shopping and Meta catalog ads with no extra build time.
Launch and test PDP variants by campaign or audience.
Learn which creatives, formats, and placements drive the most sales.

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Technical

Integrate through Oracle, Shopify, Salesforce Commerce Cloud, or your ecommerce platform of choice.
Manage updates centrally, no page-by-page edits or broken integrations.
Keep all PDPs on-domain for control, SEO continuity, and analytics tracking.

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PLug and Play

See what works, scale what wins

Track how different segments, channels, and offers perform, and bring proven learnings into your strategy.

FERMÀT analytics show how first-time buyers behave versus repeat customers, how each channel contributes, and which funnels convert best.

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Frequently Asked Questions

Scale discovery and conversion together

FERMÀT builds adaptive funnels that learn from every buyer,
campaign, and channel.

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