Last Updated: [2/5/26]
At Fermat Commerce, Inc. (“Fermat,” “we,” “us,” or “our”), we are committed to protecting your privacy and being transparent about how we collect, use, share, and protect personal information. This Privacy Policy (“Policy”) explains our privacy and data practices when you use:
If you do not agree with this Policy, please discontinue use of the Services.
If you have questions, contact us at privacy@fermatcommerce.com.
We collect personal information when:
We collect personal information in the following categories.
This includes:
We do not offer third-party login (e.g., Google SSO).
When you use the Website, Dashboard, or Funnels, we automatically collect:
We use cookies, pixels, tags, JavaScript, session replay tools, and browser storage (HTML5) to collect this information.
We do not use Flash cookies and do not use IP-based reidentification services.
Where IP addresses are collected, they are used solely for security, fraud prevention, and aggregate analytics purposes and are not used to identify individual consumers.
We may receive:
We do not collect or receive payment card information directly; Stripe processes this data for us.
We use a proprietary pixel installed on customers’ Shopify stores to collect anonymized event data, including:
This data is used exclusively for:
We do not collect identifiable personal information from these events, and we do not sell or share this data with third parties for commercial gain.
Visitors to Fermat-powered Funnels may generate:
We do not link Funnel visitor cookies or IP addresses to identifiable personal data such as name, email, or address.
Our Services are intended for business professionals.
We do not knowingly collect personal information from individuals under 18.
If you believe a minor’s information was collected, contact us and we will delete it.
We use personal information for the following purposes:
Any training or enhancement of models uses only aggregated, anonymized, or de-identified data and does not involve identifiable personal data unless expressly permitted under a written agreement.
When we process Customer Personal Data through our Dashboard or Funnels on behalf of our Customers, we act as a processor or service provider, and our Customers act as the controller of that data. We process such data strictly in accordance with our agreements with Customers, including our Data Processing Addendum.
We may share personal information with:
Fermat uses trusted third-party service providers (“Subprocessors”) to support hosting, analytics, support, and product functionality. Our current Subprocessor list, including descriptions of their services, is available at:
https://www.fermatcommerce.com/subprocessors
We may update this list from time to time as described in our Data Processing Addendum. We notify Customers of new Subprocessors in advance of their engagement, as required under our Data Processing Addendum.
Examples:
We may disclose information to:
We may share information during:
Successor entities may use your information consistent with this Policy.
We may collect, create, use, and share aggregated, anonymized, or de-identified information for any lawful purpose, including:
This information does not identify you or your end users, and we will not attempt to re-identify any anonymized or de-identified data.
You may have the right to:
You can exercise rights by contacting privacy@fermatcommerce.com.
If you are an end user of a brand using Fermat, please direct your privacy rights requests (access, deletion, correction, etc.) to the brand directly. We process such data on behalf of our Customers and will assist them in responding to requests in accordance with our agreements.
We use cookies, pixels, web beacons, session replay tools, and browser storage to operate the Services.
Most browsers allow you to block or delete cookies.
You may limit interest-based advertising through:
Some advertising partners offer opt-outs:
We use Microsoft Clarity, Posthog, and Vantara for analytics, including on Funnels.
Brands may configure additional analytics or advertising pixels in Funnels.
If we transfer personal information to third countries, we do so using lawful transfer mechanisms such as the Standard Contractual Clauses and the UK Addendum, as described in our Data Processing Addendum.
We use industry-standard safeguards, including:
No system is completely secure.
We retain personal information for as long as reasonably necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements unless:
Backup copies may persist temporarily for security.
Our Services may contain links to third-party websites. We do not control their privacy practices and encourage you to review their policies.
We may update this Policy periodically.
The updated version will include the “Last Updated” date at the top.
Fermat Commerce, Inc.
300 Brannan St. Suite 304
San Francisco, CA 94107
Email: privacy@fermatcommerce.com