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March 19, 2026
Why Most AI Search Content Fails Before It Starts

There are two ways to match a product to a high-intent AI search prompt. One starts from thin, surface-level data, a product title, a short description, maybe a few keywords. The other starts from the full product catalog: real SKUs, real engagement data, real attributes, real customer behavior. Same underlying technology. Completely different inputs. Completely different outputs.

March 11, 2026
Your Competitors Are Measuring the Wrong Thing in AI Search

Every brand tracking AI search right now is watching a visibility score. It feels like progress. It looks like a dashboard. But, it tells you almost nothing about whether you're winning.

March 3, 2026
Content Surface Area is the New Discovery Moat

Our Engineering and Product AI search team just shared some numbers on shopfermat.com that stopped me in my tracks.

March 2, 2026
The Dual-Domain Strategy is Architecture, Not a Tactic

A lot of companies talk about helping brands rank. They see SEO as a service, a set of tactics to get a brand to the top of a search results page.That’s not what we’re doing at FERMÀT.

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March 11, 2026
Your Competitors Are Measuring the Wrong Thing in AI Search

Every brand tracking AI search right now is watching a visibility score. It feels like progress. It looks like a dashboard. But, it tells you almost nothing about whether you're winning.

March 3, 2026
Content Surface Area is the New Discovery Moat

Our Engineering and Product AI search team just shared some numbers on shopfermat.com that stopped me in my tracks.

March 2, 2026
The Dual-Domain Strategy is Architecture, Not a Tactic

A lot of companies talk about helping brands rank. They see SEO as a service, a set of tactics to get a brand to the top of a search results page.That’s not what we’re doing at FERMÀT.

February 26, 2026
The New B2B Tech Stack: Building Resilient Commerce Experiences with AI-Powered Tools

The modern B2B buyer, shaped by seamless consumer-grade experiences, now expects the same speed, relevance, and self-service from their professional purchasing journeys. This shift has created an urgent architectural challenge for commerce leaders: how do you build a tech stack that delivers these AI-driven experiences at scale while remaining resilient and adaptable for the future?

February 26, 2026
Your Customer Data is Unified. So Why Are Your On-Site Experiences Still Generic?

While organizations have made massive strides in data integration, many still treat their websites as static destinations rather than dynamic, responsive engines for conversion. The result is a jarring gap between the personalized promise of the ad and the one-size-fits-all reality of the landing page.

February 24, 2026
The Confidence Layer: Why We Built MCP for the AI Era of Commerce

We built it as a confidence layer, the control plane that sits between AI experimentation and revenue execution. Because the barrier to scaling AI across commerce isn't capability. It's trust.

February 5, 2026
From Feed to Experience: Turning Google Traffic into High-Converting Product Pages

Modern advertising platforms like Google (including Shopping and Performance Max) and Meta have become increasingly automated. These systems now automate decisions about which products are shown to which users, on what platform, with which creative, and at what bid.

February 4, 2026
Every SKU Deserves Its Own Story. Here's How to Tell 100,000 of Them.

Something has changed about the most valuable real estate in digital commerce: the product detail page. For years, this page existed to confirm a price, check availability, and let shoppers "add to cart." It was functional, but never ambitious. That's no longer the case.

February 3, 2026
What Walmart, Target, and Wayfair Know About Product Pages That You Don’t (Yet)

Something has changed about the most valuable real estate in digital commerce: the product detail page. For years, this page existed to confirm a price, check availability, and let shoppers "add to cart." It was functional, but never ambitious. That's no longer the case.

January 30, 2026
Is AI the New Storefront? Understanding AI Citation Patterns and Commerce Visibility

Large Language Models (e.g., ChatGPT, Claude, Gemini) are emerging as a new discovery channel for e-commerce. Findings indicate that brand visibility is no longer determined by paid search and PDP optimization alone, but by a brand's ability to structure its data and experiences for AI consumption.

March 18, 2026
Custom Module Builder

Brands no longer need developers to build custom commerce experiences. They just need to describe what they want.

March 17, 2026
AI Search Opportunities Dashboard

FERMÀT brands are generating AI-optimized content and watching citations climb. Now they can see every opportunity they're missing.

March 2, 2026
How Improvia Turned a Taboo Category Into a 9.5X Growth Engine

Selling adult incontinence products online isn’t always an easy conversation, but the need is real. Improvia’s products delivered. Improvia’s products were top-quality, their certifications were in place, and their effectiveness was proven.

January 15, 2026
How Backcountry Scaled Experimentation Across Their Product Ecosystem with FERMÀT

Backcountry was able to test product experiences periodically, but needed a solution to personalize at scale given the expansive assortment so that conversion gains could be realized.

December 12, 2025
How Adapt Naturals Scaled Meta Spend 41% Without Sacrificing CAC or ROAS

Using FERMÀT’s high-converting landing pages, Adapt Naturals unlocked efficient Meta scaling, driving higher investment without sacrificing performance.

December 10, 2025
Socium Media Drives 45% CVR Lift for Topo Designs with FERMÀT's Targeted Shopping Experiences

Learn how performance marketing agency Socium Media leveraged FERMÀT to transform Topo Designs' paid social performance, proving that strategic post-click optimization can unlock hidden revenue potential in existing ad campaigns.

October 14, 2025
LivFresh Achieves 141% Subscription Rate Lift Through Strategic Default Testing with FERMÀT

Discover how LivFresh transformed their entire business model—and their bottom line—by testing bold strategies safely with FERMÀT funnels.

October 14, 2025
Beam Organics Doubled LTV and Scaled Launches by Rethinking Funnel Performance

Learn how Beam Organics leverages FERMÀT to rapidly test subscription offers, personalize shopping experiences across channels, and launch new product lines.

September 17, 2025
Love Wellness Transforms Retention Strategy with FERMÀT, Driving Higher AOV and Subscription Rates While Maintaining 60% CVR Lifts

Learn how Love Wellness leverages FERMÀT to transform their paid media efficiency while building the foundation for enhanced retention strategies through rapid experimentation and data-driven optimization.

July 28, 2025
How BISSELL Cleans House with Personalized Customer Journeys from FERMÀT and Salesforce Commerce Cloud

Learn how BISSELL and Salesforce Commerce Cloud together demonstrate how leading brands can modernize their e-commerce strategy by combining enterprise-grade stability with FERMÀT’s marketing agility.

July 28, 2025
How Travelpro Turned SMS into a Scalable Revenue Engine, Beating Email with 13% Higher AOV

June 24, 2025
AvenueZ Achieves 10x Faster Creative Experimentation with FERMÀT

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