Introducing august

Every team wants to know what their customers would do before they build, launch, or change something. Getting that answer today means recruiting panels, scheduling interviews, and waiting weeks for research that is stale by the time it lands, or skipping the research entirely and guessing with a synthetic persona.

Today we are opening up august: a human prediction platform powered by Digital Twins of the people your business needs to understand.

Twins, not personas

Every august twin maps to one real customer. Twins are built from how real people actually behave, not from aggregate data or demographic assumptions, so the answers come from your real buyers, not a model of the average shopper. Ask a question and the twin answers the way that person would.

Twins remember. Every interaction the real person has becomes a memory the twin can recall, and related memories build into reflections, a higher level of self-understanding the twin draws on when it answers. And twins are honest by design: they push back on overconfident claims rather than telling you what you want to hear.

What you can do

Interviews. Ask an individual twin questions one on one. The twin shows the specific memories it is drawing on as it answers.

Focus groups. Bring a set of twins together, add stimuli like concepts, copy, or designs, and run rounds of discussion to pressure-test an idea before you build it.

Teams use august to de-risk decisions, pressure-test concepts, and collect insights instantly, collapsing research cycles that used to take weeks into minutes.

Having timely access to customer insights has made a meaningful difference in my UX work. Using August has helped to validate design decisions more efficiently and keeps our team focused on solving the right problems.

A UX researcher at an early august design partner

Availability

august started with shopper twins at FERMÀT and is now open for signups for commerce, SaaS, mobile apps, and marketing sites at getaugust.ai. FERMÀT customers can reach out to their account team to set up twins built from the behavioral data their storefronts already collect.

Built by the team at FERMÀT Commerce.