AI-Generated Product Imagery in Media Carousels

Brands selling online have a recurring imagery problem. They have hero shots for the headline SKUs, vendor-supplied photography for the rest, and a long tail of variants, colorways, and product types that never get the visual treatment they deserve. Commissioning new photography is slow and expensive, and waiting on vendors to deliver assets stalls campaigns that should be live this week, not next quarter. The result is shoppable pages that look uneven, with rich imagery for some SKUs and placeholders for the rest.

We're shipping AI-generated product imagery directly inside the FERMÀT Media Carousel. Marketers can now create on-brand product visuals for any variant or style without leaving the layout editor, eliminating the photography bottleneck that has historically gated which products get full creative treatment. Generated images go through an approve-or-reject review flow before being saved as product media, so the content team stays in control of what ships to shoppers.

How AI Media Generation Works

• In-editor generation. A new Add media using AI button lives directly on the Media Carousel module editor.
• Variant and style targeting. Generated images are scoped to specific Color, Style, or Type properties on the product, so the right variant gets the right visual.
• Category-aware themes. The system ships with a starter theme today, with more on the roadmap. Theme recommendations vary by product type.
• Free-form prompt input. Marketers describe the image they want in plain language. The system generates options to choose from.
• Approve-or-reject review flow. Every generated image is shown for review before being persisted as product media. Rejected images are not saved, keeping the catalog clean.

Use Cases

Long-tail SKU coverage. Brands with hundreds of variants can finally give every product a lifestyle image without commissioning a full shoot.

Quick-turn campaign needs. Marketing teams running a flash promotion no longer have to wait on vendor lead times to get fresh creative for the funnel.

Visual concept testing. Teams can generate a range of visual treatments before investing in production photography, using the AI imagery as a low-cost first pass.

Rescue plays for sparse catalogs. Newer brands or recently onboarded SKUs can get full visual coverage on day one, instead of going live with placeholder imagery.

Availability

AI Media Generation in the Media Carousel is live as of May 7, 2026. Image generation only, video generation is explicitly out of scope for this release. For configuration steps, theme details, and the variant-targeting workflow, see the Help Center article.