FERMÀT Data Now Accessible From Any AI Tool via MCP

Brands can now query their FERMÀT data from whatever AI tool they already use.

The way teams interact with their commerce data is changing. Teams are working across Claude, ChatGPT, Copilot, and more. The data lives in a dozen tools, but the AI assistant is becoming the single interface to all of it.

Today, FERMÀT is launching its External MCP Endpoint — a new way for brands to connect their AI tools directly to their FERMÀT data through the Model Context Protocol. Backcountry is the first external brand live on the integration.

Key capabilities

15 tool modules, full platform coverage. 36 read-only tools spanning your product catalog, funnel analytics, AI Search, experiments, session recordings, heatmaps, anomaly detection, and more — all from within your existing AI workflow. Modules cover: branding, offers, bundles, product pages, analytics, AI Search, experiments, session recordings, heatmaps, anomaly detection, and workflows.

Works with any MCP-compatible AI tool. Claude, ChatGPT, custom internal tools — any environment that supports the protocol.

Enterprise-grade security. Auth0 PKCE OAuth authentication, scoped per-brand, HTTPS-encrypted. Write operations gated to internal users; external brands get full read access today.

Read-only by design — for now. Write actions are on the roadmap and rolling out methodically to prevent unintended changes to live storefronts.

Availability

Available today for all FERMÀT users.

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