Ecommerce Coordinator Salary: What to Expect in 2024

The role of an ecommerce coordinator has become increasingly important in recent years with the rise of online shopping. Ecommerce coordinators are responsible for managing the online sales and marketing strategies for a company

The role of an ecommerce coordinator has become increasingly important in recent years with the rise of online shopping. Ecommerce coordinators are responsible for managing the online sales and marketing strategies for a company. They work closely with other departments such as marketing, sales, and IT to ensure that the company's ecommerce platform is running smoothly and generating revenue.

One of the most important factors to consider when pursuing a career as an ecommerce coordinator is salary. According to recent data, the average salary for an ecommerce coordinator in the United States is around $53,000 per year. However, this can vary greatly depending on factors such as experience, location, and industry. For example, ecommerce coordinators working in the technology industry tend to earn more than those working in retail.

Overall, the role of an ecommerce coordinator can be both challenging and rewarding. It requires a combination of technical and creative skills, as well as strong communication and collaboration abilities. As ecommerce continues to grow in importance, the demand for skilled ecommerce coordinators is likely to increase, making it an attractive career option for those with the right skill set.

Ecommerce Coordinator Role Overview

An Ecommerce Coordinator is responsible for managing and supporting all aspects of an online retail store. This includes overseeing the day-to-day operations of the store's e-commerce department, managing the online customer experience, and optimizing online sales. The Ecommerce Coordinator role requires a blend of marketing acumen and technical know-how, with responsibilities that span from updating website content to analyzing sales data to optimize the online retail experience.

Responsibilities

The Ecommerce Coordinator is responsible for managing the online retail store's operations, including product development, marketing, project management, workflow, and team collaboration. They are responsible for ensuring that the online store's operations run smoothly and efficiently, and that customers have a positive online experience. The Ecommerce Coordinator is also responsible for managing the online store's social media presence, including creating and publishing content, monitoring engagement, and responding to customer inquiries.

Skills and Competencies

The Ecommerce Coordinator must have strong communication, organization, design, marketing, and project management skills. They must be able to manage multiple projects simultaneously and be able to work effectively under tight deadlines. The Ecommerce Coordinator must also have a strong understanding of online retail operations, including social media, creative, and product development. They must be able to work collaboratively with other team members, including designers, developers, and marketers, to ensure that the online retail experience is optimized for customers.

In summary, the Ecommerce Coordinator is a critical role in the online retail industry. They are responsible for managing and supporting all aspects of an online retail store, from product development to marketing to customer service. The Ecommerce Coordinator must have strong communication, organization, design, marketing, and project management skills, and must be able to work collaboratively with other team members to ensure that the online retail experience is optimized for customers.

Salary Insights

Factors Influencing Salary

The salary of an ecommerce coordinator is influenced by various factors, including experience, location, education, and additional skills. According to Glassdoor, the median salary for an ecommerce coordinator in the United States in 2024 is $53,089 per year, while Salary.com reports an average salary of $60,911 per year. The salary range for an ecommerce coordinator typically falls between $50,857 and $66,520 per year.

Average Salary by Experience

Experience is one of the most significant factors that affect the salary of an ecommerce coordinator. As per ZipRecruiter, an entry-level ecommerce coordinator with less than one year of experience can expect to earn an average total compensation of $44,000 per year. In contrast, a mid-career ecommerce coordinator with 5-9 years of experience can earn an average total compensation of $58,000 per year. An experienced ecommerce coordinator with 10-19 years of experience can earn an average total compensation of $67,000 per year.

Salary Variations by Location

Location is another significant factor that influences the salary of an ecommerce coordinator. According to VelvetJobs, an ecommerce coordinator's salary can vary depending on the location. For example, an ecommerce coordinator in New York can earn an average of 23% more than the national average, while an ecommerce coordinator in Agoura Hills, California, can earn an average of 10% more than the national average.

In conclusion, an ecommerce coordinator's salary is influenced by various factors, including experience, location, education, and additional skills. The salary range for an ecommerce coordinator typically falls between $50,857 and $66,520 per year.

Industry Specifics

When it comes to the salary of an ecommerce coordinator, there are several factors that can influence it, including the industry they work in. Here are some specifics on how the salary of an ecommerce coordinator can vary across different industries.

Beauty and Personal Care

According to Glassdoor, the average salary for an ecommerce coordinator in the beauty and personal care industry is $54,000 per year. This industry is known for its high competition, which can result in higher salaries. The role of an ecommerce coordinator in this industry is to create and implement online sales strategies for beauty and personal care products.

Food and Drug Retailers

The food and drug retail industry is another sector where ecommerce coordinators are in high demand. According to Salary.com, the average base salary for an ecommerce coordinator in this industry is $52,030 per year. Major food, drug, and mass retailers such as Amazon, Walmart.com, and Target.com partners with ecommerce coordinators to manage their online sales.

Luxury Goods Market

The luxury goods market is a lucrative industry for ecommerce coordinators. This industry includes high-end fashion, jewelry, and other luxury items. According to VelvetJobs, the average salary for an ecommerce coordinator in the luxury goods market is $56,000 per year. Ecommerce coordinators in this industry are responsible for managing online sales for luxury goods, which requires a deep understanding of the market and consumer behavior.

Overall, the salary of an ecommerce coordinator can vary based on the industry they work in. Beauty and personal care, food and drug retailers, and the luxury goods market are just a few examples of industries that require ecommerce coordinators to manage their online sales.

Ecommerce Operations and Sales

Sales Channels and Distribution

Ecommerce coordinators are responsible for managing the overall day-to-day operations of the store's ecommerce department to achieve desired sales objectives, goals, and budgets 1. They work closely with the sales team to identify new sales channels and distribution opportunities to increase revenue and expand the customer base. This involves analyzing market trends, identifying potential partners, and negotiating contracts to ensure the most favorable terms for the company.

Online Sales and Marketing

Online sales and marketing are critical components of any ecommerce strategy. Ecommerce coordinators work with the marketing team to develop and execute effective online marketing campaigns that drive traffic and increase conversion rates. This involves developing and implementing strategies for search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing 2. They also work closely with the product team to ensure that the website is optimized for sales and that the product catalog is up-to-date and accurate.

Metrics and Reporting

Metrics and reporting are essential for measuring the success of an ecommerce operation. Ecommerce coordinators are responsible for monitoring key performance indicators (KPIs) such as traffic, conversion rates, and revenue, and reporting on these metrics to the supervisor, director, or head of ecommerce 3. They use this data to identify trends and opportunities for improvement and to develop profitable growth plans for the ecommerce department. They also work closely with the IT team to ensure that the ecommerce platform is reliable and secure and that all data is accurately recorded and reported.

In summary, ecommerce coordinators play a critical role in driving the success of an ecommerce operation. They are responsible for managing sales channels and distribution, developing and executing online sales and marketing strategies, and monitoring metrics and reporting on performance. To succeed in this role, ecommerce coordinators must have a deep understanding of ecommerce best practices and be able to work effectively across teams and departments to achieve common goals.

Footnotes

  1. Salary.com
  2. Glassdoor
  3. Glassdoor

Digital Strategies and Tools

Digital Marketing Techniques

As an ecommerce coordinator, it is essential to have a good understanding of digital marketing techniques. This includes creating and managing digital marketing campaign assets, such as blog content, social media posts, and email newsletters. Effective digital marketing can help increase traffic to an online store, leading to increased sales.

In addition to content creation, ecommerce coordinators should be familiar with search engine optimization (SEO) and pay-per-click (PPC) advertising. These techniques can help improve a store's visibility in search engine results pages (SERPs) and drive traffic to the site.

E-commerce Platforms and Technologies

E-commerce platforms and technologies are also important tools for ecommerce coordinators. Shopify and Shopify Plus are popular e-commerce platforms used by many online stores. Coordinators should be familiar with these platforms and their features, including the online catalog, digital assortment, pricing, promotions, and merchandising strategies.

Computer skills are also essential for ecommerce coordinators, as they must be able to navigate and use various software programs and tools. Project management skills are also important, as ecommerce coordinators may be responsible for overseeing the development and implementation of new e-commerce technologies and strategies.

Overall, ecommerce coordinators must have a strong understanding of digital marketing techniques and e-commerce platforms and technologies to effectively manage an online store.

Career Development

The role of an ecommerce coordinator is a great starting point for a career in the ecommerce profession. With experience and additional skills, there are many opportunities for advancement within the field.

Advancement Opportunities

Ecommerce coordinators can advance to higher positions such as ecommerce manager, digital marketing manager, or director of ecommerce. These positions offer higher salaries and more responsibility. Advancement opportunities depend on the size of the company and the individual's performance.

Continuing Education and Training

Continuing education and training are important for career growth in the ecommerce profession. Ecommerce coordinators can take courses in areas such as digital marketing, web analytics, and ecommerce platforms. Certifications such as Google Analytics and Hubspot can also be beneficial.

In addition to formal education, ecommerce coordinators can develop additional skills through on-the-job training. These skills include project management, data analysis, and communication.

Overall, career development for ecommerce coordinators is promising. With the right combination of experience, education, and skills, individuals can advance to higher positions within the ecommerce profession.

Workplace Environment

Day-to-Day Operations

As an ecommerce coordinator, the day-to-day operations can be quite varied. Depending on the company, an ecommerce coordinator may be responsible for managing orders, overseeing the website's design and content, tracking inventory, and analyzing sales data. They may also be tasked with creating and implementing work forecasts, as well as ensuring that utilization requirements are met.

To optimize the process flow, an ecommerce coordinator may also be involved in process improvement initiatives. This could include evaluating and streamlining the order fulfillment process, as well as identifying areas for improvement in the website's user interface.

Safety and Productivity

Safety is an important consideration in any workplace, and ecommerce operations are no exception. Ecommerce coordinators may be responsible for ensuring that the warehouse and shipping areas are safe and free of hazards. They may also be involved in developing and implementing safety policies and procedures.

Productivity is another key concern in ecommerce operations. Ecommerce coordinators may work closely with operations teams to identify ways to increase productivity and efficiency. This could include developing new workflows, implementing new technology solutions, or working with a human resources consulting company to identify opportunities for training and development.

Overall, the work environment for an ecommerce coordinator can be fast-paced and dynamic. Success in this role requires a combination of technical knowledge, strong organizational skills, and the ability to work effectively with cross-functional teams.

Company Profiles

Major Retailers and Market Positions

Walmart is a major retailer that offers e-commerce coordinator positions. According to Glassdoor, the estimated total pay for an E-commerce Coordinator at Walmart is $55,000 per year, with an average salary of $51,000 per year. Walmart is one of the largest retailers in the world, with a market position that allows it to offer competitive salaries and benefits.

BaubleBar is an accessories company that sells direct to consumers through their website and retail stores. According to ZipRecruiter, the average annual pay for an E-commerce Coordinator at BaubleBar is $60,000 per year, with salaries ranging from $45,000 to $75,000 per year. BaubleBar is an emerging e-commerce business that offers competitive salaries and opportunities for growth.

Emerging E-commerce Businesses

Whole Foods Market is a grocery store chain that offers grocery delivery services. According to Salary.com, the average E-commerce Coordinator salary at Whole Foods Market is $58,000 per year, with salaries ranging from $48,000 to $66,000 per year. Whole Foods Market Online Acquisition (WFMOA) is an emerging e-commerce business that offers competitive salaries and opportunities for growth.

Himalaya Herbal Healthcare is a natural health products company that sells direct to consumers through their website. According to Comparably, the average salary for an Associate Director of E-commerce at Himalaya Herbal Healthcare is $120,000 per year, with salaries ranging from $90,000 to $150,000 per year. Himalaya Herbal Healthcare is an emerging e-commerce business that offers competitive salaries and opportunities for growth.

Customer Engagement

An ecommerce coordinator's primary responsibility is to ensure that the online sales channels function smoothly and meet customer expectations. One of the key aspects of this is customer engagement. The ecommerce coordinator must monitor customer reviews and feedback to identify areas that need improvement.

Customer Service and Experience

The ecommerce coordinator must ensure that the customer service experience is smooth and seamless. This involves working with the customer service team to ensure that they have the necessary resources and tools to provide excellent service. Additionally, the ecommerce coordinator must work to improve the customer experience by identifying areas that need improvement and making necessary changes.

Monitoring and Feedback

To ensure that the customer experience is positive, the ecommerce coordinator must monitor customer feedback and reviews. This includes monitoring customer reviews on the company's website, as well as on third-party review sites. The ecommerce coordinator must also conduct competitive research to identify areas where the company can improve its customer experience.

In summary, the ecommerce coordinator must work to ensure that the company's online sales channels are functioning smoothly and meeting customer expectations. This involves monitoring customer feedback and reviews, working to improve the customer service experience, and conducting competitive research to identify areas for improvement.

Frequently Asked Questions

What is the average salary for an Ecommerce Coordinator in the United States?

According to Glassdoor, the average salary for an Ecommerce Coordinator in the United States is $52,030 as of January 26, 2024. However, the salary range typically falls between $43,447 and $56,825.

How does the Ecommerce Coordinator salary vary by state, such as in California or New York?

The salary for an Ecommerce Coordinator can vary significantly by state. For example, according to Salary.com, the average salary for an Ecommerce Coordinator in California is $60,176, while in New York, it is $58,276.

What factors influence the salary range for Ecommerce Coordinators?

Several factors can influence the salary range for Ecommerce Coordinators. These factors include education, certifications, additional skills, the number of years of experience, and the company's size and industry. Additionally, the location can also impact the salary range.

How does experience level, such as Senior or Junior, affect an Ecommerce Coordinator's salary?

Experience level can significantly affect an Ecommerce Coordinator's salary. According to Job Description, a Junior Ecommerce Coordinator can expect a salary range of around $40,000 to $65,000 in the United States. In contrast, a Senior Ecommerce Coordinator can earn up to $80,000 or more per year.

What are the typical job responsibilities of an Ecommerce Coordinator?

The job responsibilities of an Ecommerce Coordinator can vary depending on the company's size and industry. However, some typical responsibilities include managing online sales, coordinating with vendors and suppliers, monitoring website analytics, creating and implementing digital marketing strategies, and managing inventory and order fulfillment.

What is the difference in salary between an Ecommerce Coordinator and an Ecommerce Account Coordinator?

The salary difference between an Ecommerce Coordinator and an Ecommerce Account Coordinator can vary depending on the company's size and industry. However, according to Glassdoor, the average salary for an Ecommerce Account Coordinator is $55,000 per year, while the average salary for an Ecommerce Coordinator is $52,030 per year.

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