Experimentation

Turn every customer touchpoint into an actionable insight. Run fast, flexible tests without engineering support.

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Built for Speed, Designed for Impact

FERMÀT lets you create, bundle, and digitally repackage products for any campaign, channel, or audience -- no dev work required. Everything you need to merchandise smarter is powered by AI.

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A/B Testing

Test layout, language, and product combos. Format-to-Format or Format-to-External.
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Geo Holdouts

Measure true lift by isolating geography. Perfect for incremental analysis.
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Forever Links

Redirect links between FERMÀT Funnels and external pages with complete flexibility.
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Price Testing

Test price points directly within flows. No backend changes needed.
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Free Shipping Threshold Testing

Understand the behavioral lift of different incentive thresholds.
"FERMÀT is really mobile responsive and mobile optimized, and provides a better experience versus a traditional Shopify site. I think it’s a great product."
AJ Patel
VP of Global Growth, U Beauty
Every Experience is an Experiment

Stop guessing what works. Test layouts, language, offers, and more across owned and paid experiences. Scale winners instantly, kill losers fast.

Test Everything That Matters

FERMÀT vs FERMÀT

Test different FERMÀT experiences against each other

FERMÀT vs External

Compare FERMÀT flows to your existing pages

Perpetual Holdouts

Long-term control groups for ongoing measurement

Pricing and Shipping Tests

Optimize economics without touching your backend

Success Story

Ole Hovde
Founder, Switchback Foods

"We are huge fans of what FERMÀT has to offer. As we continue to grow, it's going to be integral to our growth in testing messaging. It is truly a game changer for us." - Ole Hovde, Founder of Switchback Foods

Ready to Test Everything?

Join leading brands running faster experiments to drive measurable growth.