Capturing Intent at the Point of Discovery

The world of marketing is always on the move, and companies are constantly on the lookout for new and innovative ways to capture the attention of consumers.

Enter Alleyoop, who have teamed up with FERMÀT to revolutionize the way consumers interact with their products. Gone are the days of tedious and time-consuming clicking on links and navigating through endless pages — Alleyoop has found a way to seamlessly integrate their products into written content pieces. Translation? No more leaving the page — not even your most optimized landing pages — to complete a purchase!

By partnering with My Subscription Addiction, Alleyoop was able to leverage their written content pieces and licensing rights to their social handle for paid ads. This partnership allowed them to create an embedded, in-article shopping experience that provides consumers with a more engaging and convenient experience. And guess what? This innovative approach has led to higher conversion rates, a 40% increase in return on ad spend (ROAS), and a 20% lift in overall revenue from the My Subscription Addiction spend channel. Talk about a win-win situation!

So, if you’re a company struggling to get consumers to click on your links and visit your website, take a page out of Alleyoop’s book and shake things up a bit. Don’t be afraid to think outside the box and collaborate with other companies to create something truly innovative.