Google Shopping Ads in the Age of AI?

The Modern Marketer's Playbook for PMax, Feeds & Full-Funnel Growth. Master the shift from "engine of information" to "agent of intelligence."

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Grow with FERMÀT

FERMÀT's Agency Accelerator Program is your path to more revenue for your clients and Agency

Fermàt's Agency Accelerator Program

The Agency Accelerator Program is for agencies looking for another growth lever to help drive more revenue for their brands and for their Agency. As a FERMÀT Certified Agency, your team will be able to build ecommerce funnels in minutes that increase revenue, AOV & decrease CPA for your clients.

If you want to accelerate your client’s and agency growth, we want to help.

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Secure Your Competitive Edge in an AI-First World

Google Shopping is no longer just a channel; it’s the backbone of modern e-commerce. But as Google shifts to an "agent of intelligence," the old playbook is obsolete. Winning isn't just about bids—it's about durable moats: impeccable feed quality, compelling creative, and a seamless post-click experience.

30-90

DAY ACTION PLAN

A step-by-step roadmap to fix foundations, upgrade inputs, and scale performance.

84%

DAY ACTION PLAN

Recommended allocation for creating future demand via PMax, YouTube, and Demand Gen.

60%

DAY ACTION PLAN

Potential conversion rate drop for every 1-second delay in mobile load time.

Inside the Playbook

We move beyond the "how-to" and into the "why," providing actionable frameworks to help you balance automation with control.

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Campaign Architecture & Setup

Why a healthy Merchant Center is non-negotiable and how to structure campaigns for scale vs. control (Brand vs. Non-Brand).
• Basic Feed Hygiene Checklist
• Segmentation by Category or Profitability

PMax vs. Standard Shopping

A deep dive comparison: when to use the "Black Box" for scale and when to use Standard Shopping for granular control.
• Decision Framework: Scale vs. Control
• Common PMax Failure Modes

Optimization Tactics

How to "brief" Google's AI with advanced feed optimizations, custom labels, and supplemental feeds.

The Post-Click Experience

Ad-to-Page Congruency is essential. Learn why PDPs work for high-intent traffic but fail for upper-funnel PMax clicks.

Future Proofing: 2026 Readiness

Prepare for AI Overviews and "Zero-Click" searches. The trinity of success: Feed Quality, Creative Depth, and First-Party Data.

Expert Insights

"Diagnose Before You Optimize. Poor campaign performance might just mean YouTube spend increased this week—not that your entire strategy is broken."

Jacob
Google Ads Expert

"Treat your feed as a core creative asset. The cleaner the feed, the better Google can match your products to the right shoppers."

Playbook Strategy
Chapter 1

"PMax is powerful, but it’s not a magic button. It breaks with bad inputs like wrong goals, weak feeds, or thin creative."

Tinuiti
Performance Marketing

Secure Your Future in the Al-Powered Marketplace

Get the complete strategic framework, technical guidance, and actionable steps that leading commerce brands are using to win in the new era of discovery. The question isn't whether Al will change commerce, it already has. The question is whether you will be a part of the answer.