BFCM Recap

BFCM by the Numbers

FERMÀT customers had record-breaking days during BFCM. Multiple funnels generated $500k+ in GMV, 25+ funnels achieved conversion rates above 10%, and the highest AOV reached $4,124.24. Revenue per session increased 15% compared to 2024, with Collection funnels and Buy More, Save More offers driving the strongest performance.

+2.2x BFCM 2024

769,000

Top Performing GMV funnel

+121% BFCM 2024

3.98

Revenue per session across top 10% of funnels

+40% 2024 BFCM

140,000

Top 20 Funnels average GMV

Metric Recap

4,124.24

Highest AOV Funnel

3.67

Average conversion rate across all funnels

2.79

Revenue per session across all funnels

Collection

Best performing funnel type

Buy More, Save More

Best performing offer type

6.94

Average conversion rate across top 10% of funnels

Key Learnings & Takeaways

Learn More About Funnel Builder

Download The AI Search Ebook

Offer Strategy Drives Results

Brands that leveraged Buy More, Save More offers saw a 72% increase in AOV, making it the top-performing promotion type across all FERMÀT funnels
BMSM offers encourage larger basket sizes and create urgency without training customers to wait for blanket discounts
Collection funnels emerged as the highest-performing funnel type, allowing brands to showcase multiple products and cross-sell effectively

The Top 10% Advantage

Top-performing funnels achieved 2.98% conversion rates—34% higher than 2024
Revenue per session from optimized funnels reached $3.98, 43% higher than the $2.79 average, demonstrating the compounding impact of conversion rate + AOV optimization
The gap between top performers and average funnels shows massive opportunity for brands to optimize their existing experiences

Scale & Momentum

25+ funnels crossed the 10% conversion rate threshold, up from single-digit performers in 2024
Multiple funnels generated $500k+ in GMV each, with the top performer driving $769k (120% increase from 2024's $350k leader)
The top 20 funnels averaged $140k in GMV, a 40% increase from $100k in 2024

Premium Performance

The highest AOV reached $4,124.24, proving FERMÀT funnels can drive high-ticket conversions during discount-heavy periods
Brands maintained pricing power while increasing conversion rates, suggesting better merchandising and offer architecture vs. margin-eroding blanket discounts

"Offer strategy comes down to three levers: delivery costs, cart predictability, and lifetime value. The art is matching the right mechanic to the economics, and FERMÀT makes it easy by rapidly testing offers at scale, turning strategy into execution almost instantly."

Taylor Lagace
Co-CEO & Co-Founder at Kynship

By owning the post-click experience with FERMÀT funnels, brands see higher conversion and repeat purchase rates while tailoring landing pages to push subscriptions for paid audiences. This optimizes CAC on paid traffic without requiring a full website overhaul for organic visitors.

Greg Huepler
Senior Paid Social Manager & Tech Enablement Specialist

Improve Discoverability

Top retailers are pivoting BFCM success into discoverability heading into 2026. Get the complete strategic framework, technical guidance, and actionable steps that leading commerce brands are using to win in the new era of discovery. The question isn't whether Al will change commerce, it already has. The question is whether you will be a part of the answer.