About.
Adapt Naturals is a trusted natural wellness brand delivering high-quality supplements and health products to a growing customer base.
Challenge: speak directly to a customer base buying the same supplements for very different reasons.
Adapt Naturals' growing customer base takes its supplements for highly varied reasons. One brand message couldn't communicate directly with each subgroup, and ad-to-page messaging needed to stay aligned across distinct use cases. The team also wanted to drive subscribers, not just one-time buyers, because subscribers retain at much higher rates. That meant measuring each test on subscription rate individually, not as a blended average. Adapt needed a platform that could ship targeted experiences quickly and a partner who would push the program forward.
How FERMÀT worked alongside the team.
Working with their dedicated FERMÀT account manager, Adapt Naturals built a distinct experience for each customer use case, tying ad creative directly to the audience it served.
The transformation was in how the brand spoke to its customer base. One general PDP stopped trying to be everything to everyone. AI agents built and ran a distinct experience per audience subgroup. Creative agents matched messaging to ad context for each use case. Merchandising agents tuned offers and product framing per subgroup. Conversion agents measured subscription rate at the test level, surfacing which audiences were buying repeat versus one-off. Proactive guidance from the FERMÀT account manager kept new platform capabilities folded into the program as they shipped.
- Targeted landing pages outperformed traditional PDPs within weeks
- Ad-to-page message match held across the full Meta product mix
- A/B tests measured subscription rate per variant, not just blended conversion
- Account manager guidance compounded results as the platform evolved
Results.
After partnering with FERMÀT in August 2024, Adapt Naturals scaled Meta spend 41% in three months while CAC and ROAS held steady. Landing pages consistently outperformed traditional PDPs. Improved conversion rates let Meta optimize delivery more efficiently, opening room to scale spend without efficiency loss. Every winning experience became the starting point for the next.
