ABOUT
Adapt Naturals has established itself as a trusted brand in the natural wellness space, focused on delivering high-quality supplements and health products to their growing customer base. With a commitment to both product excellence and customer experience, the brand sought to optimize their digital marketing efforts by communicating more clearly and directly to the wide range of customers who take Adapt Naturals’ supplements for highly varied reasons..
CHALLENGE
Adapt Naturals needed to communicate more directly with different subgroups of customers by creating more messaging alignment from ad to lander across a wide range of customer use cases. The goal was to create more efficient scaling opportunities within their Meta advertising campaigns by improving each funnel’s performance individually.
While Adapt Naturals had a strong product lineup and established presence in the wellness market, they recognized an opportunity to enhance their digital performance. Their existing product detail pages (PDPs) were broad by necessity, focusing on more general product & ingredient information. They needed a solution that would allow them to create more targeted, high-converting experiences for their advertising audiences.
Further, Adapt wanted to ensure that they were driving not just customer, but subscribers, who have vastly higher retention rates than one-time purchasers. The brand sought a platform that could help them quickly test and iterate on landing page variations while maintaining alignment between their ad creative and post-click experiences and measuring each funnel’s subscription rate individually. They needed both powerful technology and strategic guidance to accelerate their growth trajectory.
STRATEGY
FERMÀT enabled Adapt Naturals to rapidly develop and optimize high-performing landing page experiences while leveraging data-driven A/B testing to continuously improve results.
Working closely with their dedicated FERMÀT account manager, Adapt Naturals implemented several key strategies:
- Building High-Performance Landing PagesAdapt Naturals team worked with FERMÀT to create targeted landing pages that quickly began outperforming their traditional PDPs. Within just weeks of implementation, these optimized experiences delivered noticeable performance lifts across their Meta advertising account.
- Creating Seamless Ad-to-Conversion JourneysFERMÀT's platform enabled Adapt Naturals to fine-tune messaging across their product mix and ensure perfect alignment between ad creative and landing page content. This cohesive approach created a seamless journey from click to conversion, elevating an already strong-performing product to new heights.
- Implementing Data-Driven A/B TestingThe team leveraged FERMÀT's robust A/B testing capabilities to quickly test multiple page variations and measure all relevant outcomes, including subscription rate. This systematic approach to experimentation helped them identify winning elements and focus resources on changes that truly moved the needle, allowing for confident and rapid strategy refinement.
- Leveraging Proactive Account ManagementBeyond the platform itself, Adapt Naturals benefited from their FERMÀT account manager's proactive guidance. Regular updates on new tools and features ensured they consistently leveraged the platform's full potential as it continued to evolve.
RESULTS
Using FERMÀT, Adapt Naturals maintained CAC/ROAS while increasing spend 41%
After partnering with FERMÀT in August 2024, Adapt Naturals experienced:
- Landing pages that consistently outperform traditional PDPs
- Noticeable performance lifts across their Meta advertising account within weeks
- More efficient scaling as improved conversion rates enabled Meta to optimize delivery
- Stronger ad performance through seamless creative-to-landing-page alignment
- Easy testing & optimizing of existing landing pages & customized funnels to continue performance improvement
Adapt Naturals leveraged FERMÀT as both a powerful platform and strategic partner, with the combination of technology and team support driving a meaningful impact on their growth trajectory.
