AvenueZ Achieves 10x Faster Creative Experimentation with FERMÀT

Learn how avenuez leveraged FERMÀT to scale high-performing concepts across their client portfolio with unprecedented speed.

ABOUT

AvenueZ is a performance-driven paid social marketing agency specializing in creating and optimizing campaigns that deliver exceptional results for DTC brands. Their team focuses on managing paid campaigns across multiple channels while building conversion-focused experiences designed to drive higher conversion rates and lower CPAs. With a commitment to rapid experimentation and data-driven optimization, AvenueZ has established itself as a trusted partner for brands seeking to scale their digital marketing efforts efficiently.

CHALLENGE

Despite their expertise in paid social marketing, AvenueZ faced significant operational constraints that limited their ability to fully capitalize on creative opportunities.

The agency's biggest challenge was scalability, specifically, their inability to produce high-converting experiences quickly enough to keep pace with the volume of creative testing they wanted to execute for clients. Every new concept required extensive manual work, creating bottlenecks around design and development resources. This limitation forced the team to be selective about which ideas to test, potentially missing opportunities to discover breakthrough creative angles. The agency needed a solution that would enable them to streamline the process of launching new concepts, whether testing different messaging angles, layouts, or seasonal promotions, all while maintaining brand consistency and performance standards.

STRATEGY

FERMÀT enabled AvenueZ to implement a systematic approach to creative concept execution, transforming their testing capabilities from resource-constrained to virtually limitless.

Working with FERMÀT, AvenueZ developed a highly efficient workflow that revolutionized their approach to creative testing:

Establishing a Weekly Creative Rhythm
The team implemented a disciplined process of creating one new template every week. This systematic approach ensured a constant flow of fresh creative concepts while building a library of proven frameworks. Each template was designed to be versatile enough to accommodate multiple messaging angles while maintaining optimal conversion elements.

Scaling Winning Creative Instantly
Once a template proved successful, Avenuez leveraged FERMÀT's duplication capabilities to quickly deploy variations across their top-performing ads. This approach allowed them to produce approximately 10 creative variations per concept—a volume that would have been impossible with their previous manual process. The team could now test multiple angles simultaneously, from benefit-focused messaging to seasonal promotions.

Empowering the Entire Team
Perhaps most transformatively, FERMÀT enabled team members without any technical experience to become prolific creators. Their paid social marketer, who had never built landing pages before, became the primary page creator after just one onboarding call. This democratization of creation eliminated the traditional bottleneck of relying solely on technical resources.

Precision Performance Tracking
The agency established separate campaigns specifically for FERMÀT funnels, enabling precise performance measurement and optimization. This structure allowed them to quickly identify winning concepts, scale successful creative, and maintain competitive CPAs across their client portfolio.

"I didn't have any background in building landing pages before this, and I only needed one call with the onboarding team to feel confident using the platform. Everything you need is right in front of you, there's no hunting through complicated menus or settings."  – Shenil Patel, Paid Social Marketer, Avenuez

RESULTS

Using FERMÀT, AvenueZ has transformed their creative testing capabilities, achieving industry-leading CPAs while dramatically increasing their experimentation velocity.

Since implementing FERMÀT, AvenueZ has:

• Increased creative concept testing velocity 10x, now testing approximately 10 variations per concept versus one previously
• Reduced time-to-launch from weeks to days, with new concepts going live within the same week they're conceived
• Achieved platform proficiency in just one week, enabling non-technical team members to become primary creators
• Consistently delivered competitive CPAshat rank among the best performers in their channel mix
• Established a sustainable weekly testing rhythm that keeps creative fresh and performance optimized

The success has been so significant that AvenueZ is now training additional team members on the platform to further scale their capabilities. They're also exploring advanced features like dynamic content and the Peer AI integration to continue evolving their testing strategy.

The Avenuez team continues to leverage FERMÀT as a cornerstone of their service offering, proving that eliminating technical bottlenecks in landing page creation can unlock exponential growth in creative testing and campaign performance.