About.
AvenueZ is a performance-driven paid social marketing agency creating and optimizing campaigns for DTC brands.
Challenge: scale creative testing without design and dev bottlenecks.
AvenueZ's biggest constraint was production volume. Every new concept required extensive manual work, creating bottlenecks around design and development. The team had to be selective about which ideas to test, potentially missing breakthrough creative angles. They needed to streamline how new concepts launched, across messaging angles, layouts, and seasonal promotions, without sacrificing brand consistency or performance.
How FERMÀT worked alongside the team.
FERMÀT replaced the design-and-dev bottleneck with a creative engine the whole team could run.
The transformation reset who could build a page. The agency's paid social marketer, with no landing page background, became the primary page creator after one onboarding call. Creative agents spun roughly 10 variations off each new template, scaling top performers across the agency's full ad portfolio. The team adopted a weekly rhythm of one new template per week and 10 variations off each. Conversion agents tracked separate campaigns per FERMÀT experience, isolating signal cleanly and surfacing winners immediately. Testing capacity went from selective to effectively unlimited.
"I didn't have any background in building landing pages before this, and I only needed one call with the onboarding team to feel confident using the platform. Everything you need is right in front of you, there's no hunting through complicated menus or settings." - Shenil Patel, Paid Social Marketer, AvenueZ
- Weekly creative rhythm produced a constant library of proven templates
- 10 variations per concept replaced one-off manual builds
- Non-technical team members became prolific page creators after a single onboarding call
- Per-campaign performance tracking isolated winning concepts cleanly
Results.
AvenueZ increased creative concept testing velocity 10x. Time-to-launch dropped from weeks to days, with new concepts going live within the same week they were conceived. Non-technical team members reached platform proficiency in one week. CPAs consistently rank among the best performers in the agency's channel mix.
Don't overthink it. You don't have to be an expert in landing page development to get value out of this platform. If you're serious about testing and scaling, FERMÀT can make a big difference.
