ABOUT
Beam Organics is a wellness brand dedicated to helping people feel their best through high-quality supplements and functional drink mixes crafted with clean, effective ingredients. What began as a mission to make wellness accessible and enjoyable has grown into a loyal community built around that philosophy. As the brand expanded its product portfolio and identified subscriptions as a core driver of sustainable growth, they needed greater agility in testing and optimization to compete in the increasingly competitive wellness space.
CHALLENGE
With momentum building, Beam needed a more flexible way to scale experimentation and growth. Optimizing post-click experiences often required engineering support, which slowed the pace of testing and learning. For a fast-moving wellness brand with a strong subscription model, the ability to quickly iterate on offers, landing pages, and messaging was becoming essential.
At the time, product detail pages were static, unable to adapt based on traffic source or audience, which made it difficult to maintain message match across paid campaigns, influencer content, and other acquisition channels. Testing creative and offer variations involved multiple teams and handoffs, adding friction to what should’ve been fast, insight-driven iterations.
These limitations came into sharper focus as the team prepared for the launch of Beam Kids, a major brand expansion that demanded new positioning, audience-specific funnels, and the agility to test and refine in real time. It was a pivotal moment that called for a new way of working.
STRATEGY
FERMÀT gave Beam’s growth team full control over funnel testing and optimization, removing developer bottlenecks and replacing static, one-size-fits-all pages with fast, flexible experiences they could iterate on in real time. Together with FERMÀT, Beam implemented a set of strategic initiatives that accelerated growth.
Empowered Teams, Faster Cycles
FERMÀT unlocked cross-functional ownership. Paid media leads, lifecycle marketers, influencer managers, and creatives could all launch and test their own funnels, offers, and content. This empowerment of teams to move faster and be more agile became a cornerstone of Beam's growth strategy. The flexible subscription offer testing, tailored landing pages by channel, and dynamic personalization capabilities all came as a direct result of their newfound ability to iterate at speed. This shift led to a 5x increase in testing velocity and a culture of experimentation across the team.
Flexible Subscription Offer Testing
The team launched multiple funnel variants to experiment with different subscription structures, testing offer strength, messaging, and pricing dynamics. What previously required engineering support could now be adjusted instantly, enabling rapid iteration on key revenue levers. This flexible approach to subscription testing proved to be one of the most transformative aspects of their FERMÀT implementation, allowing Beam to optimize their most critical revenue driver in real time.
Tailored Landing Pages by Channel
Beam built unique funnels for each acquisition channel to drive better message match and conversion. Meta traffic from transformation-led campaigns landed on testimonial-rich pages. Influencer clicks led to creator-specific funnels with tailored offers. The team also leveraged Google Ads to drive targeted traffic to these channel-specific landing pages, ensuring consistent messaging across their entire paid acquisition strategy.
Accelerated Launch of Beam Kids
The launch of Beam Kids highlighted FERMÀT’s power to move fast. The team built dedicated funnels with tailored visuals, audience-specific messaging, and flexible offer structures designed for the parent demographic. With the ability to test multiple strategies in parallel, Beam launched in days instead of weeks, and optimized in real time during a key growth moment.
Dynamic PDP Personalization
FERMÀT enabled Beam to personalize product pages based on traffic source and behavior. They tested different carousel formats, adjusted CTAs for tone and clarity, and experimented with the placement of reviews and testimonials. PDPs became dynamic assets, aligned with the intent and expectations of each visitor.
RESULTS
With FERMÀT, Beam Organics unlocked faster, more efficient growth by putting experimentation directly in the hands of their team.
By testing and refining subscription offers, Beam saw a 2x increase in first-order LTV and a 40% lift in opt-in rates. Campaigns and product launches now move 5x faster, giving the team the agility to respond in real time, most notably during the Beam Kids launch, which well exceeded revenue targets.
Channel performance also improved significantly. Meta campaigns saw a 35% boost in efficiency, contributing to stronger CAC:LTV ratios across the board.
To date, Beam has launched over 20 funnels across different channels. They’re now expanding their use of FERMÀT into TikTok Shop, podcast sponsorships, and seasonal campaigns, with high-performing experiments shaping updates to their broader site experience.
"FERMÀT fundamentally changed how we approach growth. We've been able to test offers, optimize landing pages, and personalize by channel, without touching code. That flexibility has been a game changer for our subscription growth and allowed us to move at the speed of our ambitions rather than our dev cycles."
