About.
Beam Organics is a wellness brand helping people feel their best through high-quality supplements and functional drink mixes crafted with clean, effective ingredients.
Challenge: scale experimentation without engineering bottlenecks.
Beam needed a more flexible way to scale testing. Optimizing the page experience after the click required engineering support, which slowed the pace of testing and learning. For a fast-moving wellness brand with a strong subscription model, the ability to iterate quickly on offers, landing pages, and messaging was becoming essential. Product detail pages were static and could not adapt by traffic source or audience, making message match across paid campaigns, influencer content, and other channels difficult. Testing creative and offer variations involved multiple teams and handoffs, adding friction to what should have been fast, insight-driven iteration. The Beam Kids launch sharpened all of it. The expansion demanded new positioning, audience-specific experiences, and real-time refinement.
How FERMÀT worked alongside the team.
FERMÀT gave Beam's growth team full control over experience testing and optimization. The team replaced static, one-size-fits-all pages with fast, flexible experiences they could iterate on in real time.
The transformation was in who could ship a test. Paid media leads, lifecycle marketers, influencer managers, and creatives all launched their own experiences and offers without filing engineering tickets. Creative agents matched messaging to ad context for each channel. Merchandising agents stress-tested subscription structures across price points and offer strengths. Personalization agents ran channel-specific variants in parallel: testimonial-rich pages for Meta transformation campaigns, creator-specific experiences for influencer clicks, intent-aligned variants for Google. Testing velocity went up 5x. The Beam Kids launch shipped in days rather than weeks.
- Cross-functional ownership replaced engineering bottlenecks for paid, lifecycle, influencer, and creative teams
- Subscription offer testing iterated on structure, messaging, and pricing without dev support
- Channel-tailored experiences drove message match for Meta, influencer, and Google traffic
- Beam Kids launched with audience-specific experiences in days, not weeks
- Dynamic PDP personalization adapted carousel formats, CTAs, and review placement to visitor intent
Results.
Beam Organics saw a 2x increase in first-order LTV and a 40% lift in subscription opt-ins. Product launches now move 5x faster. The Beam Kids launch well exceeded revenue targets. Meta campaigns saw a 35% boost in efficiency, strengthening CAC-to-LTV ratios across the board. Beam has launched 20+ experiences across channels and is expanding into TikTok Shop, podcast sponsorships, and seasonal campaigns, with the best-performing tests now shaping updates to the broader site.
