About.
BISSELL, an American floor care innovator for over 145 years, has built its legacy on creating effective cleaning solutions for homes worldwide. With a commitment to quality that spans generations, BISSELL has successfully transitioned from traditional retail to a digital-first brand while maintaining its heritage of innovation and reliability.
To support this transformation, BISSELL built its e-commerce foundation on Salesforce Commerce Cloud. To move faster and deliver more personalized experiences without disrupting the existing setup, BISSELL layered on FERMÀT, extending Commerce Cloud with added marketing agility.
Challenge: marketing agility on top of an enterprise commerce platform, without compromising stability.
BISSELL needed more than a strong platform. They needed a faster, more personalized path from click to conversion.
When the commerce platform is performant and scalable, IT and development teams don't have to maintain infrastructure. Instead, they can focus on what really matters: the customer experience. With a dependable, enterprise-grade platform as its base, BISSELL set out to improve the overall customer journey. The brand saw an opportunity to create a more seamless path from marketing campaigns to commerce transactions. BISSELL's goals included:
- Preserving the existing commerce investment
- Layering agile experiences without destabilizing the backend
- Empowering marketing teams to move fast
- Accelerating time-to-value from campaigns
BISSELL needed a solution that would give the marketing team more freedom without replacing the ecommerce infrastructure. So they turned to FERMÀT, a trusted Salesforce partner.
How FERMÀT worked alongside the team.
FERMÀT is built on Anthropic's Claude AI models, powering the personalization and experimentation behind these results at scale. FERMÀT embedded with BISSELL's marketing team as an agile experience layer over Salesforce Commerce Cloud. The team gained agility without sacrificing enterprise-grade stability.
The transformation was in the operating model. Marketing stopped waiting on engineering and started directing strategy. AI agents handled the volume: landing pages, campaign-specific personalization, continuous testing across audiences and traffic sources. Each campaign fed the next. Insights compounded. BISSELL moved from one-off launches to continuous, agent-driven iteration.
"FERMÀT gives us the speed and flexibility to create consistency between real-time media touchpoints and landing experiences that meet consumer expectations. It's taken the complexity out of landing page creation and testing, especially building pages of the SFCC website." - Kevin Marsh, Director of Ecommerce, BISSELL
The wrong commerce platform forces a trade-off between rich, deeply engaging content and a performant, scalable experience. By implementing FERMÀT, BISSELL got both:
- Marketing teams launched landing pages and campaigns without technical dependencies
- Testing cycles moved from idea to live experience in hours
- Channel-specific personalization tailored experiences to traffic source and audience
- Salesforce's backend, security, and compliance standards stayed intact
Through FERMÀT, BISSELL's team launched 33 high-performing tests aligned to campaign goals and audience needs. The result is a scalable, repeatable model for modern digital performance, built without a single line of code or backend disruption.
Results.
Using FERMÀT's agents to generate tailored experiences, BISSELL achieved major lifts in both conversion and campaign efficiency across the digital ecosystem. The impact extended beyond surface-level engagement, delivering measurable improvements across BISSELL's most critical e-commerce metrics:
- Conversion rates jumped 54% as optimized journeys reduced friction and abandonment
- ROAS increased 135% through improved targeting and personalized experiences
- CPA dropped 60% as marketing efficiency and relevance improved
- Revenue per session rose 93% specifically within email marketing experiences
Beyond metrics, FERMÀT transformed BISSELL's marketing operations at a fundamental level. Marketers gained complete control to launch campaigns independently, with AI agents doing the building, testing, and optimizing alongside them. The result is faster execution, tailored messaging, and consistent experiences across the customer journey.
For ecommerce teams looking to embrace AI native transformation without replacing their core platform, BISSELL's approach is a blueprint. Salesforce Commerce Cloud customers can modernize the customer experience and run continuous, agent-driven optimization, without compromising platform stability or migrating.
