ABOUT
BISSELL, an American floor care innovator for over 145 years, has built its legacy on creating effective cleaning solutions for homes worldwide. With a commitment to quality that spans generations, BISSELL has successfully transitioned from traditional retail to become a digital-first brand while maintaining their heritage of innovation and reliability.
To support this transformation, BISSELL built its e-commerce foundation on Salesforce Commerce Cloud, an enterprise-grade platform trusted by the world’s highest-GMV retail brands for its unmatched reliability, scalability, and compliance. To move faster and deliver more personalized experiences, without disrupting their existing setup, BISSELL layered in FERMÀT, extending the value of Commerce Cloud with added marketing agility.
CHALLENGE
BISSELL needed more than a strong platform; they needed a faster, more personalized path from click to conversion.
When your commerce platform is performant and scalable, your IT and development teams don’t need to worry about maintaining infrastructure. Instead, they can focus on what really matters: the customer experience. With a dependable, enterprise-grade platform as its base, BISSELL set out to improve the overall customer journey. The brand saw an opportunity to create a more seamless path from marketing campaigns to commerce transactions. BISSELL’s goals and focus included:
- Preserving its existing commerce investment
- Layering agile experiences without destabilizing its backend
- Empowering marketing teams to move fast
- Accelerating time-to-value from campaigns
BISSELL needed a solution that would give their marketing team more freedom without replacing its ecommerce infrastructure. So they turned to FERMÀT, a trusted Salesforce partner.
STRATEGY
By layering FERMÀT onto Salesforce Commerce Cloud, BISSELL gained agility without sacrificing enterprise-grade stability.
The wrong commerce platform might instigate a trade-off between rich, deeply engaging content and a performant, scalable experience. By implementing FERMÀT’s agile experience layer over Commerce Cloud, BISSELL gets the best of both worlds:
- Enabled marketing teams to launch landing pages and campaigns without technical dependencies
- Accelerated testing cycles by moving from idea to live experience in hours
- Delivered Channel-specific personalization by tailoring experiences to both traffic source and audience.
- Preserve Salesforce’s backend, security, and compliance standards.
Through FERMÀT, BISSELL’s team quickly launched 33 high-performing funnels aligned to campaign goals and audience needs. In doing so, they established a scalable and repeatable model for modern digital performance, all without a single line of code or backend disruption.
.png)
RESULTS
Using FERMÀT’s tailored experiences, BISSELL achieved major lifts in both conversion and campaign efficiency across their digital ecosystem.
FERMÀT's impact extended far beyond surface-level engagement, delivering measurable improvements across BISSELL's most critical e-commerce metrics:
- Conversion rates jumped 54% as optimized journeys reduced friction and abandonment
- ROAS increased by 135% through improved targeting and personalized experiences
- CPA dropped by 60% as marketing efficiency and relevance improved
- Revenue per session rose 93% specifically within email marketing funnels
Beyond metrics, FERMÀT transformed BISSELL's marketing operations at a fundamental level. Marketers gained complete control to launch campaigns independently, enabling faster execution, tailored messaging, and consistent experiences across the customer journey.
For e-commerce teams seeking to enhance marketing agility and performance without replacing their core platform, BISSELL's approach offers a proven blueprint for success. With FERMÀT, Salesforce Commerce Cloud customers can modernize their customer experience without compromising platform stability or migrating.
