About.
Founded in Colorado in 2008, Topo Designs creates versatile, durable gear for outdoor enthusiasts and urban adventurers. Socium Media, a performance marketing agency specializing in scaling DTC brands, partnered with Topo Designs to drive incremental value from existing paid social spend.
Challenge: prove that agency-led experience optimization can drive results an ad platform cannot.
Socium Media ran high-performing Meta campaigns for Topo Designs, but the page experience after the click was the biggest open opportunity. Industry-standard conversion rates signaled real room for improvement once shoppers arrived. The agency was working against three constraints. Traditional landing page development required client engineering and slowed testing to a crawl. Sending traffic to standard product pages created a disconnect between ad message and shopping experience. And as an agency, Socium needed to demonstrate results beyond what media-buying optimization could deliver.
How FERMÀT worked alongside the team.
FERMÀT gave Socium the ability to test product-specific shopping experiences without queueing every change behind Topo's development team. The agency built dedicated experiences for each hero product, mirroring ad creative and messaging directly into the page so each shopper saw a single continuous narrative from click to purchase.
The transformation was in agency operating model. Socium stopped acting as a media buyer and started running an experimentation program inside the client's stack. Creative agents kept ad-to-page messaging matched across every product line. Merchandising agents prioritized the Rover Pack collection and other high-opportunity SKUs based on paid social signal. The agency launched multiple parallel tests, scaled winners immediately, and proved incremental lift attributable cleanly to the experience layer, not the media plan.
- Zero development resources required from Topo Designs
- Multiple simultaneous tests running across product lines
- Immediate implementation of winning experiences
- Clear attribution proving the value of experience optimization
Results.
Across Topo Designs' key product lines, FERMÀT-powered experiences consistently outperformed standard landing pages. The Rover Pack collection drove over 60% conversion rate improvements alongside dramatic revenue increases. One product line saw conversion value rise by over 1,300%, transforming the unit economics of paid social. The partnership now extends across Topo's full catalog, with personalized experiences rolling into every product line.
