ABOUT
Founded in Colorado in 2008, Topo Designs creates versatile, durable gear for outdoor enthusiasts and urban adventurers alike. Known for their distinctive color combinations and functional design, Topo Designs has built a loyal following among those who value both style and substance in their outdoor gear.
Socium Media, a performance marketing agency specializing in scaling DTC brands, partnered with Topo Designs to optimize their digital advertising performance. While the agency had successfully grown Topo's paid social presence, they recognized an opportunity to squeeze more value from existing ad spend through post-click optimization.
CHALLENGE
Socium Media needed to prove they could drive incremental value for Topo Designs beyond traditional ad optimization, but their post-click testing options were limited.
Despite running high-performing Meta ad campaigns for Topo Designs, Socium Media's growth team knew they were leaving money on the table. The conversion rates from Meta Ads, while industry-standard, suggested significant room for improvement in the post-click experience.
The agency faced several key challenges:
- Limited testing velocityTraditional landing page development required extensive resources and time, making it difficult to test multiple hypotheses quickly
- Inconsistent shopper journeysSending traffic to standard product pages created a disconnect between ad messaging and the shopping experience
- Proving incremental valueAs an agency, Socium needed to demonstrate they could drive results beyond standard media buying optimization
"We were seeing solid performance from our Meta campaigns, but we knew the post-click experience was one of our biggest opportunities for improvement. The question was how to test and optimize at the speed we needed without overwhelming our client with development requests," explained the Socium Media team.
STRATEGY
FERMÀT enabled Socium Media to rapidly test product-specific shopping experiences and clearly prove how strategic post-click optimization could drive meaningful performance gains.
Working with FERMÀT, Socium Media built a systematic testing approach that delivered immediate value for Topo Designs:
- Product-Specific Landing Experience TestingRather than sending all traffic to standard PDPs, Socium built FERMÀT landing pages for each hero product. Each page mirrored the ad’s creative and messaging, creating a seamless narrative from click to purchase.
- Rapid Iteration Without Client ResourcesUsing FERMÀT’s no-code platform, Socium launched new tests without relying on Topo’s internal teams. They moved at the speed of paid social, running multiple experiments in parallel and quickly scaling top performers.
- Strategic Product PrioritizationSocium used ad performance data to identify Topo’s highest-opportunity products and built hyper-focused experiences around them, using the Rover Pack collection as a proving ground for aligned ad-to-cart journeys.
RESULTS
In their first testing period, Socium Media proved that strategic post-click optimization could unlock massive performance gains from existing ad spend.
The impact was immediate and undeniable. Across Topo Designs' key product lines, FERMÀT-powered shopping experiences consistently outperformed standard landing pages by significant margins. The standout success came from the Rover Pack collection, where optimized experiences drove over 60% improvements in conversion rates while dramatically increasing total revenue generated.
Perhaps most impressively, one product line saw conversion value increase by over 1,300%, proving that the right post-click experience could transform the economics of paid social advertising.
The Power of Agency Innovation
What made these results particularly impressive was how Socium Media achieved them:
- Zero development resources required from Topo Designs
- Multiple simultaneous tests running across product lines
- Immediate implementation of winning experiences
- Clear attribution proving the value of post-click optimization
"The results from our FERMÀT testing helped improve our client conversations. We're showing them how we can unlock 45% more revenue from their existing ad spend through strategic post-click optimization." - Socium Media
The partnership between Socium Media, Topo Designs, and FERMÀT continues to evolve, with the agency now rolling out personalized shopping experiences across Topo's entire product catalog. For agencies looking to differentiate their service offering and drive exceptional results for clients, FERMÀT has proven to be a game-changing addition to the performance marketing toolkit.
