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Navigate the busiest season with confidence.

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BFCM 2024: The Numbers That Matter
Top Performing Funnel

$350k+

Processed in GMV
Top 20+ Funnels

$100k+

GMV from FERMÀT funnels
Conversion Rate

10.9%

for top 10% of funnels; 3.7% avg. across all FERMÀT funnels
Revenue Per Session

$2.42

Avg. revenue per session across FERMÁT funnels

OFFERS & MARGINS

The Art Of The Deal

Discover how smart brands drive massive volume while protecting healthy margins. Your customers want value, not just discounts.

Meta

$20k

40%
Google

$15k

30%
Email

10k

10%
SMS

$5k

10%

💡 Implementation Tip: SMBs often spend 50-60% of their ad budget on core channels like Google + Facebook; the remainder is usually reserved for testing newer channels like TikTok, Display, or email.

Meta

$20k

40%
Google

$15k

30%
Email

10k

10%
SMS

$5k

10%

💡 Implementation Tip: SMBs often spend 50-60% of their ad budget on core channels like Google + Facebook; the remainder is usually reserved for testing newer channels like TikTok, Display, or email.

Meta

$20k

40%
Google

$15k

30%
Email

10k

10%
SMS

$5k

10%

💡 Implementation Tip: SMBs often spend 50-60% of their ad budget on core channels like Google + Facebook; the remainder is usually reserved for testing newer channels like TikTok, Display, or email.

PRICE TESTING & EXPERIMENTATION

The Experimentation Engine

The most successful brands test everything. Join them in building data-driven strategies that deliver predictable wins.

Top Performing Funnel

20+

Processed in GMV
Top 20+ Funnels

10–25%

GMV from FERMÀT funnels
Conversion Rate

<24 hrs

for top 10% of funnels; 3.7% avg. across all FERMÀT funnels

Your Peak Season Performance Map

The most successful brands test everything. Join them in building data-driven strategies that deliver predictable wins.

Every Millisecond Moves Millions

Every 100ms faster = 1% more revenue. Let's make speed your competitive advantage.

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Image Optimization

Convert images to WebP format. Instant 30% size reduction without quality loss. Takes 1 hour, saves seconds.
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Critical CSS

Line above-the-fold CSS to eliminate render-blocking resources. Shaves ~0.5s off first paint.
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Edge Caching

Deploy a CDN close to your customers. Global edge caching delivers content in sub-500ms.

The Speed Opportunity

2.5s

Average ecommerce load time (mobile even slower)

2–3x higher

Conversion rates on
fast vs slow sites

+7–9% lift

Revenue per session when speed is optimized before BFCM

OFFERS & MARGINS

The Art Of The Deal

Discover how smart brands drive massive volume while protecting healthy margins. Your customers want value, not just discounts.

Meta

$20k

40%
Google

$15k

30%
Email

10k

10%
SMS

$5k

10%

💡 Implementation Tip: SMBs often spend 50-60% of their ad budget on core channels like Google + Facebook; the remainder is usually reserved for testing newer channels like TikTok, Display, or email.

Meta

$20k

40%
Google

$15k

30%
Email

10k

10%
SMS

$5k

10%

💡 Implementation Tip: SMBs often spend 50-60% of their ad budget on core channels like Google + Facebook; the remainder is usually reserved for testing newer channels like TikTok, Display, or email.

Meta

$20k

40%
Google

$15k

30%
Email

10k

10%
SMS

$5k

10%

💡 Implementation Tip: SMBs often spend 50-60% of their ad budget on core channels like Google + Facebook; the remainder is usually reserved for testing newer channels like TikTok, Display, or email.

The December Opportunity

December 1st: Your opportunity to turn happy customers into lifetime fans.

💡 Implementation Tip: Smart brands turn the December 1st return window into a retention opportunity, keeping 40% more revenue through proactive engagement.

The December Success Timeline
Nov 25
Post-Purchase Email #1

Thank you + shipping update + “How to love your purchase” guide

Nov 28
Unboxing Video

Show product styling tips + user testimonials + care instructions

Dec 1
Proactive Support

“How can we help you love your purchase?” + Live chat celebration + Exchange rewards

Dec 5
VIP Invitation

Early access to holiday collection + Exclusive discount + Loyalty program

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Your Results

40% fewer returns  |  65% become VIP members  |  2.3x lifetime value boost

See FERMÀT in Action

Watch how leading brands achieve extraordinary results with our platform’s testing, optimization, and scaling capabilities.