Heads of Ecommerce

Control every digital touchpoint, from launch to checkout, without waiting on engineering. FERMÀT helps ecomm teams scale growth, streamline ops, and win more margin.

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Build. Launch. Scale.

Create high-converting, test-ready funnels that align with your paid media strategy and drive measurable growth.

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Control the Funnel Without Engineering

Own PDPs, drops, and bundles in real time.
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Drive Revenue With Smarter Merchandising

Create shoppable moments that move inventory and margin.
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Reduce Drop-Off Across the Journey

Optimize every step with performance data you can act on.
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Test Without Breaking Site Speed

Launch experiments to scale what works, invisibly.
Funnel Optimization

Make Every Click Count

Shape every journey, by campaign, SKU, or strategy. Deliver faster landers, personalized bundles, and cleaner checkout flows.
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Route traffic by campaign or SKU
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Dynamically update layouts
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Personalize shopper journeys
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Retire underperforming experiences
Operational Agility

Run Your Ecommerce Site Like a Growth Engine

Break the dependency on rigid PDPs and dev tickets. Launch new formats, drops, and promos in hours—fully brand-safe.
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Launch drops & bundles instantly
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Make visual updates in real-time
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Sync with ESPs
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Ensure brand consistency across team

See How Top Ecommerce Teams Win With FERMÀT

Brands use FERMÀT to unlock merchandising agility, cut dev dependency, and accelerate time-to-revenue across every campaign

Dr. Anish Nanda, M.D.
E-commerce Director & National Sales Manager, GuruNanda

At GuruNanda, we see FERMÀT as a vital part of our DTC strategy, helping us continuously optimize customer acquisition and solidify our presence in the natural wellness market. By leveraging FERMÀT, we can reach customers in meaningful ways, inspiring them to embrace healthy habits that promote oral wellness. With consistent use, our natural oral care products empower customers to prevent oral issues before they arise, fostering a lifetime of healthier, happier smiles."

Start Growing Your Brand Today

Join brands using FERMÀT to turn ad spend into revenue across every touchpoint.