About.
Founded in 2015 by Peter Barsoom, 1906 created the category of functional cannabis with microdosed drops and gummies targeting cognitive enhancement, sex, relaxation, pain, and sleep.
Challenge: scale a regulated brand inside platforms that reject ads on sight.
1906 was hitting a wall. Strict Meta regulations rejected ads and halted campaigns, choking the team's ability to scale. The challenge was threefold: build platform-compliant user journeys at scale, preserve the brand's authentic voice and educational depth under advertising restrictions, and move beyond generic landing pages to high-converting, personalized experiences.
How FERMÀT worked alongside the team.
FERMÀT gave 1906 a compliance-by-design experience layer that let the brand scale paid social without sacrificing voice.
The transformation was in how compliance shipped. Constraints stopped slowing 1906 down and started shaping how AI agents built each experience. Subfolder architecture and a two-click opt-in gated hemp-derived THC content behind age verification, keeping ad platforms and regulators on side without compromising the brand. Creative agents balanced regulatory language with 1906's educational depth. Merchandising agents repositioned core bundles for cultural moments, turning a best-selling bundle into a "Dry January" alcohol alternative paired with educational content and lifting AOV 45%. Embedded PDPs replicated the main site's voice after opt-in, so product depth never got stripped away. Conversion agents tracked CVRs against industry benchmarks and beat them by 300%.
"Our partnership with FERMÀT demonstrates how innovation and compliance can coexist, allowing us to stay true to our mission of transforming wellness through functional cannabis." - Peter Barsoom, CEO, 1906
- Subdomain architecture and two-click opt-in unlocked compliant scale on paid social
- Embedded PDPs preserved 1906's voice and educational depth after opt-in
- Seasonal repositioning (Dry January alcohol alternative) lifted AOV 45%
- Experience CVRs exceeded industry benchmarks by 300%
Results.
1906 lifted overall CVR 98%, revenue per session 90%, and first-order subscription opt-ins 10.8%.
Our partnership with FERMÀT demonstrates how innovation and compliance can coexist, allowing us to stay true to our mission of transforming wellness through functional cannabis.
