About.
Founded in 2019, Hero Bread makes ultra-low net carb baked goods, from bread loaves and tortillas to burger buns and croissants, for online orders and retail distribution.
Challenge: turn customer data into ecommerce decisions, fast.
Hero Bread launched DTC in early 2022 with a growing product line and customer base. The team leveraged Source Medium for insights into time-to-repeat, customer LTV, and behavior patterns, but manually extracting and analyzing data was time-consuming. They needed to streamline analysis, surface actionable insights, and tailor discounts and bundles to a rapidly evolving customer set.
How FERMÀT and Source Medium worked together.
Hero Bread paired FERMÀT experiences with Source Medium analytics so each test compounded learning, not just revenue.
The transformation was in how decisions got made. Creative agents built unique experiences and A/B tested positioning and messaging across new channels, including over-the-top video. Conversion agents watched best-performing experiences by CVR, CPA/CAC, ROAS, and AOV through Source Medium's integrated dashboards, with FERMÀT's native analytics layered in for behavioral comparison between ad-supported experiences and standard PDPs. Merchandising agents tuned bundles and discounts using the behavioral patterns surfaced from the integrated data. Source Medium as the single source of truth let the team iterate at the speed of the business.
"We have grown rapidly in terms of run rate and where we stack up from a channel perspective compared to 18 months ago. We are the top seller in four of our five categories on Amazon, and that level of e-commerce growth wouldn't have been possible without FERMÀT and Source Medium." - Christina Blaisdell Oyler, VP of eCommerce, Hero Bread
- A/B testing positioning and messaging across new channels including OTT video
- Integrated dashboards monitored best experiences on CVR, CPA, ROAS, and AOV
- Behavioral pattern data fed bundle and discount strategy
- Single source of data truth across both platforms
Results.
Hero Bread sustained 10-15% month-over-month growth, became the top seller in four of five categories on Amazon, and lifted AOV versus general purchasers.
I cannot understate how impactful the momentum generated by the FERMÀT sales channel has been for our business. We consistently see consumers opt for our bundle and higher-pricepoint SKUs when shopping through the FERMÀT experience, relative to our DTC site.
