Build. Launch. Retain.
Design conversion-optimized retention journeys, test quickly, and scale what works, all without platform risk or dev backlog.
Launch Lifecycle Funnels
Own repeat purchase flows, bundles, and win-backs in hours.

Test Messages at Every Step
Optimize pre-click, PDP, post-purchase, and retention content.

Act on Real Insights, Fast
See what improves second-order rate or subscription stickiness.

Run Iterations Without Replatforming
Make changes without affecting backend logic or site speed.

Experimentation Velocity
Launch 10x More Tests
FERMÀT lets your team build, iterate, and validate experiences across product lines with speed and confidence.
Launch new variants in minutes
Bypass engineering queues
Cleanly segment & route traffic
Test multiple lifecycle segments (e.g., 1st-to-2nd purchase vs. subscriber)


Full-Funnel Control
Shape Every Step of the Customer Journey
From quiz flows to reorder offers to churn saves, FERMÀT gives you creative control over your post-purchase and re-engagement strategy.
Personalize flows by customer type or campaign
Automate win-back and loyalty promotions
Launch retention-focused PDPs, bundles, or “Your Next Purchase” pages
Extend testing from acquisition into email, SMS, and loyalty
See How Top Ecommerce Teams Win With FERMÀT
See how top Retention Managers use FERMÀT to accelerate testing, drive sustained conversion lifts, and create testable commerce flows.

Mark Costigliola
Vice President, eCommerce, TravelPro
“
We can now say you’re going to get a VIP-only offer via SMS, and that becomes a reason to subscribe. It’s something we haven’t been able to do before, and it’s really powerful.”
Start Growing Your Brand Today
Join brands using FERMÀT to turn ad spend into revenue across every touchpoint.