Retention Managers

Turn first-time buyers into loyal customers, without waiting on engineering. FERMÀT gives retention teams the tools to own post-click and post-purchase experiences end-to-end.

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Build. Launch. Retain.

Design conversion-optimized retention journeys, test quickly, and scale what works, all without platform risk or dev backlog.

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Launch Lifecycle Funnels

Own repeat purchase flows, bundles, and win-backs in hours.
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Test Messages at Every Step

Optimize pre-click, PDP, post-purchase, and retention content.
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Act on Real Insights, Fast

See what improves second-order rate or subscription stickiness.
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Run Iterations Without Replatforming

Make changes without affecting backend logic or site speed.
Experimentation Velocity

Launch 10x More Tests

FERMÀT lets your team build, iterate, and validate experiences across product lines with speed and confidence.
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Launch new variants in minutes
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Bypass engineering queues
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Cleanly segment & route traffic
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Test multiple lifecycle segments (e.g., 1st-to-2nd purchase vs. subscriber)
Full-Funnel Control

Shape Every Step of the Customer Journey

From quiz flows to reorder offers to churn saves, FERMÀT gives you creative control over your post-purchase and re-engagement strategy.
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Personalize flows by customer type or campaign
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Automate win-back and loyalty promotions
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Launch retention-focused PDPs, bundles, or “Your Next Purchase” pages
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Extend testing from acquisition into email, SMS, and loyalty

See How Top Ecommerce Teams Win With FERMÀT

See how top Retention Managers use FERMÀT to accelerate testing, drive sustained conversion lifts, and create testable commerce flows.

Mark Costigliola
Vice President, eCommerce, TravelPro

We can now say you’re going to get a VIP-only offer via SMS, and that becomes a reason to subscribe. It’s something we haven’t been able to do before, and it’s really powerful.”

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Join brands using FERMÀT to turn ad spend into revenue across every touchpoint.