Apparel and Fashion Brands

Build high-converting lookbooks, flash sales, and new drops without dev assistance.

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Build. Launch. Style.

Apparel brands use FERMÀT to rapidly build immersive shopping experiences that adapt to trends, drive bundles, and reduce friction at checkout.

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Launch Collection Pages in Hours

Build high-converting lookbooks, flash sales, and new drops without dev assistance.
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Outfit Bundles That Make Sense

Suggest complete outfits or accessories based on behavior, season, or cart context.
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Size Guidance That Reduces Returns

Convert with confidence using fit tips, UGC, and size education throughout the journey.
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Re-Engagement Flows for Wardrobe-Driven Journeys

Bring shoppers back with saved looks, prefilled carts, and one-click add-to-bag.
Merchandising Agility

Move at the Speed of Fashion

Never miss a trending moment again. Test, launch, and iterate with zero dev dependencies.
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Test full page layouts by collection
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Apply seasonal or promotional themes instantly
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Monitor bundle and creative performance
in real-time
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Make live content changes without engineering help
Journey Personalization

From Browsing to Wearing

Turn static product feeds into dynamic, styled journeys that boost AOV and loyalty.
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Segment journeys by gender, category, or shopping behavior
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Show complete looks, not just individual SKUs
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Upsell with complementary sizes, styles, or bundles
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Infuse content with visual storytelling and social proof

Apparel Success Stories

See how leading apparel brands use FERMÀT to launch faster, test smarter, and scale creative without developer delays.

Dov Quint
Storefronts Lead at OpenStore

Clothing is a highly personal purchase, and every shopper has different needs. By highlighting each product's unique benefits and variations, FERMÀT makes it easier for the customer to buy."

Start Growing Your Brand Today

Join apparel brands already using FERMÀT to increase every touchpoint,
from first scroll to final sale.