About.
Dermaclara offers a natural solution for scar removal and stretch mark treatment through 100% medical-grade silicone patches.
Challenge: make organic social shoppable without sending shoppers off-platform.
Dermaclara had already seen results from short, shoppable ad videos. The team wanted to extend that across paid social, organic posts, and Stories, with the experience native to where shoppers already were and integrated cleanly with the Shopify store.
"When we were introduced to FERMÀT, we knew it was a no-brainer. To be able to tell our story in a shoppable video was incredible for us." - Paul Brandlin, Marketing Director, Dermaclara
How FERMÀT worked alongside the team.
FERMÀT made Dermaclara's content shoppable in place across Instagram, Facebook, and TikTok, with the brand's Shopify presence stitched in.
The transformation was in where buying happened. The shopper stopped clicking out to a separate site. Creative agents enabled one-click shoppable posts to social, letting Dermaclara expand from Instagram to Facebook and TikTok without rebuilding the workflow. Personalization agents segmented stories across formats and platforms, telling more targeted narratives for each audience. Conversion agents ran the A/B test that proved within two weeks of partnership that FERMÀT beat competing platforms on direct traffic, lifting ROAS 25-50% and cutting CPA $5. The team now scales budget against FERMÀT ROAS as a benchmark.
"[FERMÀT is] reaching out to our team, giving us new ideas. They're also keeping track of our paid media platforms and have their conversion rate benchmarks. We've exceeded those, and we feel pretty good about it." - Paul Brandlin, Marketing Director, Dermaclara
- One-click shoppable posts across Instagram, Facebook, and TikTok
- Stories shoppable in place without sending shoppers to a separate site
- Two-week A/B test against competing platforms validated the model
- ROAS now serves as the benchmark for scaling budget
Results.
Dermaclara lifted ROAS 25-50% and reduced CPA by $5 in the head-to-head A/B test against competing platforms. The team continues to use FERMÀT across paid and organic social, with new segmented stories rolling out as proofs of concept on additional platforms.
[FERMÀT is] reaching out to our team, giving us new ideas. They're also keeping track of our paid media platforms and have their conversion rate benchmarks. We've exceeded those, and we feel pretty good about it.
