About.
Duradry makes products scientifically proven to control sweating and odor, with clean formulas, and is on a mid-seven-figure run rate after bootstrapping four years on only $650K of angel investment.
Challenge: convert paid traffic without paying per landing page.
Duradry was balancing ad spend and conversion in a market where Meta and Google were getting less predictable. Reliable bespoke landing pages cost up to $5,000 each. Cheaper freelancers produced unpredictable results. Failing to optimize meant rising CPAs that stunted profitability and made scale impossible. The brand needed a plug-and-play conversion lever that actually worked.
How FERMÀT worked alongside the team.
FERMÀT gave Duradry pre-optimized experiences that ship convertible out of the box.
The transformation was in how a bootstrapped brand bought conversion lift. Custom landing pages stopped being a five-thousand-dollar bet. Creative agents built custom storefronts and landing experiences uniquely optimized for Duradry's audience, with the format (collection, landing page, ad-specific shop) tuned to channel and intent. Conversion agents collected data on which tactics worked best for Duradry shoppers, and each new experience deployed pre-optimized against those learnings rather than starting from a blank template. The economics opened up: ROAS lifted 51%, CPA dropped 43%, and in-session CVR hit 3%.
"When you use FERMÀT as a conversion lever, not only will your CPS go down, your business as a whole will be opened up to scale. That's what leveraging FERMÀT is all about for us." - Jack Benzaquen, Founder, Duradry
- Plug-and-play experiences replaced $5,000-per-page bespoke builds
- Format choice (collection, landing, ad-specific shop) tuned to channel and intent
- Pre-optimized deployment compounded learnings across experiences
- Unit economics shifted enough to open scale
Results.
Duradry lifted ROAS 51%, reduced CPA 43%, and reached 3% in-session CVR.
When you use FERMÀT as a conversion lever, not only will your CPS go down - your business as a whole will be opened up to scale. That’s what leveraging FERMÀT is all about for us.
