Learn how Kynship leverages FERMÀT's offer experimentation technology to drive dramatic performance improvements for their clients, starting with Southern Scholar's successful bundle strategy and expanding across their client portfolio.
ABOUT
Kynship is a top-tier ecommerce growth agency specializing in driving profitable revenue growth by managing growth channels and diving deep into their clients' P&L, acquisition data, aMER, and unit economics. Their data-driven approach has led to success for brands like Beekman 1802, Salty Face, WildBird, Kencko, Potgang, Frog Fuel, Nooma, Clothes Doctor, Gardencup, Nutriseed, and Southern Scholar.
“Kynship is more of a growth partner, not just a typical ad buyer working in the background. Be ready to dive into the spreadsheets and get into the numbers with them. They know how to look at the numbers with a benchmark perspective, having seen so many brands. Having the Kynship team onboard has really helped us guide specific targets across all channel partners.”
— Nate Gunn, Co-Founder, WildBird
THE CHALLENGE
As Meta Ads have become more competitive and expensive, brands have seen a higher cost per acquisition (CPA), lower ROAS, and decreasing aMER. Kynship understood that continuous ad creative experimentation was essential to keeping acquisition costs low. However, they saw an opportunity to expand their testing methodology beyond ad creatives—applying the same level of iteration and velocity to landing pages and offer structures to drive profitability.
Kynship needed to find a way to increase top line revenue for their brands while hitting profitability targets.
THE STRATEGY
To achieve these goals, Kynship implemented their System + FERMÀT’s technology to create four new product bundle offers based on Southern Scholar’s best-selling sock colors: the Blue Bundle, Purple Bundle, Tan Bundle, and Green bundle.
They also hypothesized that including cross-bundle options on each landing page would allow customers to mix and match or purchase multiple bundles in a single transaction—increasing both AOV and conversion rate.
"Working with FERMÀT has completely transformed how we serve our clients. From dialing in offers to refining landing pages and pinpointing audience segments, their platform lets us rapidly spin up and test multiple funnels—driving higher conversion rates, reducing CPA, and ultimately boosting both revenue and profitability. Since starting with FERMÀT a few months ago, we’ve already mapped out a plan to onboard every one of our current clients, while making it the default partner for all new clients.
What’s truly game-changing is how simple FERMÀT is. It doesn’t require extensive training or specialized know-how to make an impact. We can now treat offer and landing page testing the same way we do creative: by quickly launching a large volume of variations, letting the winners surface, and doubling down on what works. With acquisition costs and CPMs soaring for our 7-8 figure brands, we need strategic tools that reliably drive profits—and FERMÀT has delivered, time and again, across a diverse range of use cases, campaigns, brands, and verticals.”
— Nick Bauer, Head of Growth Strategy at Kynship
THE RESULTS
After integrating FERMÀT’s offer experimentation technology, Southern Scholar achieved:
- +111% increase in AOV, with most customers purchasing multiple bundles
- +122% lift in conversion rate through optimized landing pages and shopping experiences
- -39% reduction in CAC, significantly lowering acquisition costs
- +33% improvement in marketing efficiency, driving better results with existing ad spend
- Consistent 14% conversion rate on their homepage-linked FERMÀT bundle funnel
- Complete sellout of initial bundle experiments, leading to a successful pre-order transition (since restocked)
SCALING SUCCESS & WHAT'S NEXT
The overwhelming success of Southern Scholar’s offer experimentation led Kynship to immediately roll out the strategy across five additional clients.
A few months later:
- 50% of Kynship’s client base actively uses FERMÀT
- New brands are onboarding monthly as part of Kynship’s growth framework
With FERMÀT now integrated into Kynship's core offering, the agency is focused on:
- Expanding Offer Experimentation across more brands & product categories
- Further reducing CAC through continuous testing & optimization
- Leveraging AI-Driven Personalization to refine offer recommendations
We see offers and landing pages as a massive opportunity for brands to unlock growth on the acquisition side. These elements should be tested frequently, and FERMÀT provides a scalable solution to make that possible. As an agency, having the ability to go from offer ideation to launch in the ad account faster than ever before is a game-changer. Plus, the FERMÀT team is incredibly supportive, ensuring the platform is easy to use and seamlessly integrates into our workflow.
