About.
Nostra AI is an infrastructure-as-a-service company focused on making ecommerce faster, more SEO-friendly, and easier to track, with proprietary platforms serving over 500M monthly visits across the world's largest brands.
Challenge: own discovery in an AI-first world without throwing away SEO.
When customers ask "what's the best skincare routine for sensitive skin?", they're not Googling anymore. They're asking ChatGPT, Perplexity, and other AI platforms. The shift creates three problems for brands. Most have no visibility into AI-driven traffic. Best-converting shopping experiences often live on subdomains, throwing away SEO on the pages that drive revenue. And every second of load time costs customers, especially on mobile.
How FERMÀT and Nostra worked together.
Nostra's Edge Delivery Engine accelerates any website instantly with no migrations, code changes, or dev sprints, working alongside the existing tech stack. FERMÀT's commerce experience platform builds the personalized shopping experiences that convert. Together, the integration delivers performance and personalization without added complexity.
The transformation is architectural. FERMÀT experiences sit under the brand's main domain via Nostra's subfolder routing, preserving and strengthening SEO value where it usually leaks. Tracking stays unified across the customer journey, giving brands analytics that actually work. Pages load fast enough to keep mobile shoppers engaged. AI agents continue to learn from shopper behavior and adapt experiences dynamically, while domain authority compounds and indexing accelerates. U Beauty is already in production, with FERMÀT-powered experiences integrated directly into the site structure.
"Personalization at scale is one of the hardest problems to solve. Nostra and Fermat working together enables brands to deliver personalization, SEO optimization, enhanced tracking and, most importantly, a lower CAC." - Arthur Root, CEO Nostra AI
"This partnership solves real problems for ecommerce brands. Nostra brings the speed, we bring the conversion optimization, and together we help brands capture more revenue while building for the future of commerce." - Rishabh Jain, CEO FERMÀT
- 100% SEO preservation via subfolder routing under the brand's main domain
- Zero code changes or dev work to implement
- Unified tracking across the entire customer journey
- Edge-delivered speed paired with adaptive personalization
Results.
Brands using the integration get analytics that work, SEO that strengthens rather than fragments, and shopping experiences that adapt to each visitor without trading off speed or insight. U Beauty is the first published brand running on the integrated stack.
