About.
Founded in June 2023 by Ole Hovde, Switchback Foods makes pre-portioned, whole-food smoothie mixes using real fruits and vegetables at peak ripeness, with no artificial ingredients.
Challenge: run high-velocity experimentation with a lean team.
Coming from a background in sales and consulting, Ole Hovde needed to test experiences and messaging after the ad click but did not have the technical expertise in-house to build custom landing pages at scale. Hiring designers and developers would have been a costly investment for a young company. After a recommendation through an ecommerce founders group, Hovde found FERMÀT offered a way to run high-velocity experimentation without the technical hire.
How FERMÀT worked alongside the team.
FERMÀT replaced the designer-developer hiring decision with an experimentation engine the existing team could run.
The transformation was in how a lean team scaled testing. Creative agents matched ad-to-page messaging across formats, from listicles (the "Five Reasons Why You Need More Plants" experience hit 6.93% CVR) to doctor-recommended advertorials. Merchandising agents shaped seasonal acquisition offers tuned to consumer mindsets, including a "new year, new you" experience that hit 3.9% CVR and a 322% lift in revenue per session. Personalization agents extended into persona-specific experiences for perimenopause and elevated-cortisol shoppers, addressing distinct health concerns without diluting the broad-appeal smoothie messaging on the main Shopify site. Conversion agents tracked full-funnel behavior on FERMÀT Forever Links, surfacing actionable signal at every step.
"We are huge fans of what FERMAT has to offer. As we continue to grow, it's going to be integral to our growth in testing messaging. It is truly a game changer for us." - Ole Hovde, Founder of Switchback Foods
- Ad-to-purchase message match held across creative, page, and offer
- Seasonal experiences drove a 322% revenue-per-session lift
- Persona-specific experiences reached perimenopause and elevated-cortisol shoppers without diluting the core brand
- 8 new experiences launched in under three months
Results.
Switchback Foods achieved a 40.6% increase in first-order subscription opt-in rate within 30 days on platform, a 16% lift in AOV in the past 30 days, 8 unique experiences launched in under three months, and a peak 6.93% CVR on the best-performing evergreen experience.
FERMAT is the easiest way to build landing pages without spending an excessive amount of money. The opportunity in real time to switch landing pages and test messages has never been simpler or easier. It's the easiest thing for anybody in ecommerce to test and learn from.
