Focus on changes that matter.

Turns out some things just don’t effect CVR, AOV, or customer behavior at all. Spending time on these things is tempting, but futile. FERMAT defaults to highly performant shop configurations and then gives you the reins to customize and experiment with the stuff that actually has real impact.

Stupid easy to test vital configuration.

Co-pilot for marketing teams

FERMAT is not a landing page builder. It’s not a tool. It’s a co-pilot for marketing teams. This means our software won’t let you waste your time on things that don’t matter.

Compound learnings

Company success is a factor of how quickly learnings compound. FERMAT drives marketing teams to focus on changes that matter and get to insights fast. Compounding is our middle name.