Question 1

How is FERMÀT different from other marketing tech products?

Accepted Answer

FERMÀT is an AI commerce platform that unifies shopper signals from your ecommerce platform, ads, data, and behavior across all channels to automatically build and optimize personalized shopping experiences. Unlike traditional landing page builders, FERMÀT connects directly to your product catalog and adapts dynamically to shopper intent and channel data.

Question 2

How do I get started with FERMÀT?

Accepted Answer

Getting started with FERMÀT involves a three-step integration: connect your product feed to your catalog, hand off to your existing checkout, and integrate with your pixels and attribution. The typical integration timeline is 4 weeks.

Question 3

Does FERMÀT integrate with existing data sources?

Accepted Answer

Yes. FERMÀT integrates with Salesforce Commerce Cloud, Oracle ATG, Adobe Commerce, Shopify Plus, and custom builds. It also works with your existing OMS, ERP, and analytics stack — no rip-and-replace required.

Question 4

How does FERMÀT assess AI visibility?

Accepted Answer

FERMÀT tracks high-visibility prompts in AI search engines, determines which queries to build content around, and generates shoppable articles that are cited by AI assistants like ChatGPT, Claude, and Perplexity.

Question 5

What domain does FERMÀT use?

Accepted Answer

FERMÀT operates under fermatcommerce.com. The app is accessible at app.fermatcommerce.com.

Digiday — Sam Bradley interview (Feb 2026)