From Silos to Systems: Building a Cross-Channel AI Search Growth Engine

The AI Search space is quickly evolving, and a common approach is taking shape. While many vendors are treating AI search as just another channel to optimize in isolation, we see a bigger picture.

At FERMÀT, we’re taking a fundamentally different approach. We believe AI search is most powerful when it’s integrated into the entire marketing ecosystem. While others are focused on optimizing a single channel, we’re building a growth engine that learns from every touchpoint.

"The most important content is actually going to come from inside of your own walls, helping the LLM understand all the different ways and reasons why people like to buy your product."  
– Shreyas Kumar

The Single-Channel Fallacy: Why Other AI Search Tools Fall Short

Many tools in the AI search space offer a familiar story: track your brand’s visibility, see where you’re cited, and optimize your content to appear more often. This is a great start, but only scratches the surface of what’s possible. A siloed approach can give a narrow view of performance and miss the opportunity to connect AI search to real business outcomes.

This single-channel approach leaves critical questions unanswered:

• How do your paid media campaigns influence the questions users ask AI search engines?
• What are the patterns in your email and SMS campaigns that could inform your AI search strategy?
• How does on-site PDP experimentation reveal what truly resonates with customers, and how can that be used to shape AI-generated responses?

By ignoring these signals, many companies are leaving value on the table. We can move beyond vanity metrics and optimize for growth across the entire customer journey.

The FERMÀT Difference: Your Entire Marketing Stack as a Single Commerce Intelligence Engine

Our vision is to integrate AI search for commerce into the fabric of your marketing strategy. We believe the most powerful insights come from combining learnings from paid media, email/SMS campaigns, and PDP experimentation with direct customer feedback. This holistic view allows us to build a complete, robust solution that delivers value across the entire marketing stack, not just within a single channel.

This is our competitive edge. Instead of just telling you if you were cited, we help you understand why. Our platform is designed to synthesize signals from across your marketing activities to create a virtuous cycle of learning and optimization:

• Learnings from Paid Media
  ‍When certain paid media creatives or messages perform well, those insights can be used as inputs when configuring on-site experiences in FERMÀT, helping align post-click content emphasis with the context that brought the shopper to the site.

• Insights from Email/SMS‍
  If certain messaging or promotions consistently outperform, those signals can guide how FERMÀT frames content and prioritizes modules on arrival, preserving relevance from channel to site.

• Data from PDP Experimentation‍
  When experimentation reveals which PDP elements convert best, FERMÀT can reuse those winning components to dynamically assemble more effective product experiences.

This approach enables us to iterate quickly on launches, not just for the sake of speed, but with the overarching goal of building a durable, intelligent platform that turns your entire marketing stack into a single, cohesive intelligence engine.

The Technology That Powers Our Ecosystem Approach

This isn’t just a philosophical difference; it’s an architectural one. Our commitment to an ecosystem-wide approach is built on a foundation of automation and visibility specifically designed to break down data silos.

Cross-Channel Data Ingestion for AI Search‍

Our infrastructure is built to automatically gather and synthesize data from across your marketing platforms, from Google Ads and Klaviyo to your own e-commerce backend. This provides a continuous stream of behavioral and market data that goes far beyond simple AI citation tracking.

Unified Performance Dashboards:

‍We don’t just show you AI search metrics in isolation. Our dashboards are designed to visualize the connections between your different marketing activities, helping you see how a change in one channel impacts performance in another.

Actionable, Cross-Channel Insights:

‍By tracking performance across the entire funnel, we can pinpoint not just where users are finding you in AI search, but how that discovery connects to their broader journey with your brand. This allows for truly targeted improvements that drive real business impact.

Stop Optimizing Silos. Start Building a Growth Engine.

The era of single-channel optimization is over. To win in the age of AI-powered discovery, you need a partner who sees the bigger picture. While our competitors are focused on selling you another point solution, we’re focused on providing a comprehensive growth engine.

Don’t settle for a fragmented view of your AI search performance. Choose the only platform that’s designed to learn from your entire marketing ecosystem and turn those insights into a durable, competitive advantage. The choice is simple: do you want another silo, or do you want a growth engine?