FERMAT Raises $17M Series A to Accelerate Our Mission

We founded FERMÀT to enable brands to directly engage consumers effectively across all channels. The changes in privacy impact everything from paid social to email. Since we started the company, the e-commerce landscape has changed dramatically. Marketers have a need for tools that enable customized journeys at scale to drive effective campaigns at scale. 

When we talk to marketers, everyone knows that the best consumer journey is one that is specific to the offer, hook, and channel where the consumer engages. It’s clear that the website experience for a new collection release email, vs a google search, vs a video ad on social should be different. However, with today’s tools, it’s simply too much work to create unique experiences for each of these cases. So marketers settle for unique copy in the ad/email and hope the website can convert the customer. 

FERMAT is the first and only platform that has solved this problem at scale. Over the last year since we’ve been in market, we’ve served over a hundred high growth brands including True Classic, Jack Archer, MindBodyGreen, U Beauty, and Nood. FERMAT enables brands to offer seamless end-to-end shopping experiences for consumers, resulting in more efficient advertising performance. Whether a consumer engages the brand on social, email, or SMS, FERMAT uses AI and machine learning to provide a personalized journey from ad to shop to sale. As more consumers interact with that experience, it continues to improve, driving higher efficacy for the brand. 

Our mission is to provide brands with technology that enables the lightning-fast creation of high-converting, dynamic shopping experiences. Here are some of the features we launched in the last few months to enable that:

  • AI-assisted advertorial shops: Enable brands to quickly spin up self hosted content that is shoppable in the article. 
  • Shop level experimentation: Quickly create multiple versions of the shop and split traffic as desired to see which is driving the outcome you want. 
  • Customizable analytics for FERMÀT shops: Get data on your consumer’s interactions with the store for every campaign, landing page, and variation natively in the tool itself.

And today, we launched FERMÀT Forever Links. A simple way for marketers to change the destination of a campaign without needing to edit the link in the creative. Marketers can now keep their best creative in market while easily swapping out the offer, the product, or the entire landing page experience. 

Finally, the raise! We’re excited to announce that we’ve raised an additional $17M, bringing our total capital raise to date to over $30M. You can read more about it here. Notable to us is that we’re partnering with Scott Friend at Bain Capital who led to the round. Our existing investors at Greylock, QED, and Courtside also participated, and we’re grateful for how supportive they continue to be. This new capital enables us to be exceptional partners to our brand customers for many years to come. 

The changes we are seeing in marketing are only accelerating. Brands must adopt and provide consumers with the right journey, while getting the data they need in a privacy compliant way. Reach out to us to learn more about how we can help!