Transforming UGC Into an Interactive Shopping Destination

As a business owner, you’re always looking for ways to engage with your customers and to make sure that your products get seen by the right people. One way you can do this is by leveraging user generated content (UGC). UGC is content created by users — whether they’re customers, influencers, or fans — that promotes your brand. For example, our partners at Goodlight recently utilized UGC and FERMÀT to create a seamless journey from their ad creative to a custom video storefront that enabled consumers to explore their products and learn more before making a purchase. These changes resulted in an impressive 30% decrease in CPA rates, 50% increase in ROAS, and a 50% increase in CVR for their business!

When it comes to leveraging user generated content for your business, there are many benefits. For starters, it can be more cost effective than creating content yourself. Additionally, it can help boost engagement as customers will be more likely to interact with content when it’s authentic and genuine. Now imagine how much impact UGC can have on consumers engaging with your products when the shopping experience can be built inside of that content. The results are impressive to say the least, or at least we think so.

By leveraging user generated content strategically, businesses can see positive results such as increased ROAS percentages, CVRs and decreased CPA rates — just like Goodlight did after applying a content native shopping experience to their UGC ads.