Something is shifting in product discovery. Consumers are asking AI — ChatGPT, Perplexity, Google AI Overviews — what to buy, and AI is answering with specific product recommendations. The brands that show up in those answers win the click. The brands that don't, lose it to someone who does.
FERMÀT's AI Search Commerce Engine has been generating pages specifically designed for how AI models evaluate and cite products. And it's working — brands are watching their citations rise across AI search platforms week over week. But once you see the traction, the question becomes: where else should we be showing up that we're not? What prompts are we missing? Where are competitors getting cited instead? What content do we need to create next?
The Opportunities Dashboard answers all of it.

The Opportunities Dashboard sits on top of all AI search data (prompt trends, competitor citations, content gaps, emerging categories) and synthesizes it into a prioritized list of actions. It's the next layer of the flywheel: generate content → earn citations → find new opportunities → generate more content.
Prioritized weekly recommendations. Every week, the system surfaces the highest-impact opportunities — new prompts to target, competitor gaps to exploit, categories to expand into. Each recommendation comes with the data and reasoning behind it.
Opportunities within FERMÀT and beyond. The dashboard identifies what brands can do within the platform (new AI-optimized articles, new product pages) and where they need to strengthen their presence externally (prompts where competitors are cited and they’re not).
1-click content generation. The AI-optimized articles to act on each recommendation are auto-generated alongside the recs. Insight to live in a single click.
Closed-loop ROI reporting. After taking actions, FERMÀT will generate ROI reports showing the direct line from recommendation to citation growth to revenue. (Coming soon.)
This is the complete AI search commerce loop:
Live today for all full-tier AI Search brands. ~4 weeks of prompt history needed for first recommendations.
FERMÀT’s AI Search Commerce Engine generates first-party, shoppable content that drives discovery across leading AI tools.