Introducing Commerce Graph

Your shoppers tell you what they click. Commerce Graph tells you why.

The only intelligence layer built into your commerce platform.

live with top retailers

Real results, in real-time.

At Scale

Millions of sessions processed per brand per week

Fast

Initial insights in minutes, full picture in days

Hands-off

AI trained. No tagging, configuration, or manual intervention

Commerce Graph understands your shoppers
and gets smarter with every session.

Trained on millions of commerce interactions.

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Capture

Every click, scroll, hover, and add-to-cart across your entire domain.
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Understand

How do buyers behave differently from browsers? Which decision barriers kill revenue? Analyze patterns across every session, not a sample.
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Optimize

Test a hypothesis, ship a change, measure the result. The agent learns from every iteration.
From static segments to behavioral understanding.

Built for the teams that own your shopper experience

First-party data. Access insights through conversation, reports, dashboards, or API.

Session Recordings

Filtered by behavioral signals: rage clicks, dead clicks, and abandonment patterns.

Behavioral Heatmaps

See where shoppers engage and where they drop off.

Pattern Detection

Surfaces behavioral shifts across sessions. Buyers vs. browsers, path analysis, and decision barriers.

Unified Identity

One session graph across your main site and all commerce experiences.

From Insight to Action

Spot a pattern, test a change, ship it, measure the result.

Trustd by the best

GNC
How GNC Accelerated Growth Through AI Native Commerce
Read case study
GNC
How GNC Accelerated Growth Through AI Native Commerce
Read case study
GNC
How GNC Accelerated Growth Through AI Native Commerce
Read case study
Why FERMàt

"We always assumed search converted highest. Commerce Graph showed us menu navigation actually outperforms it. That’s a level of detail we’ve never had before."

– Digital Marketing Specialist, large health and wellness retailer
Founder of Evermind™

Your analytics watch from outside.
Commerce Graph understands from inside.

Other tools show you clips. Commerce Graph watches every session and acts on it.

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Separate analytics tools

Every click, scroll, hover, and add-to-cart across your entire domain.
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Understand

How do buyers behave differently from browsers? Which decision barriers kill revenue? Analyze patterns across every session, not a sample.
window-chart-line

Optimize

Test a hypothesis, ship a change, measure the result. The agent learns from every iteration.
Built for commerce. Not bolted on.
Feature
Commerce-trained behavior classification
Native*
Partial
No
Generic
No
Events captured with built-in meaning, not inferred
Built-in
Inferred
If you build the taxonomy
Inferred
Inferred
Revenue-scored friction prioritization
Yes**
No
No
No
No
Depth of insight across the full commerce stack
Full stack
Tag only
Event only
Tag Only
Tag Only
Closes the loop (insight to action to test)
Yes
No
No
No
No
*FERMÀT generates commerce experiences for hundreds of brands. That scale trains Commerce Graph's behavior classifier on real commerce interactions, not synthetic or generic datasets.

**FERMÀT is connected to your ecommerce backend, so friction is scored against real product, margin, and cart data, not estimated from page events.
Request Your Personalized Commerce Graph Diagnostic Today
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