An optimized storefront for every ad

Maximizing conversion for brands, by enabling unique shopping experiences for each customer journey.

YOU’RE IN GOOD COMPANY
see it in action

What is FERMÀT?

IG/ FB ADS
CUSTOM SHOP

Create unique stores for every piece of content with our modular commerce

Automate the creation of unique stores for every piece of content, and let our AI engine trained on the FERMÀT commerce graph continue to optimize for conversion over time.

FERMÀT is the only platform where stores get built *for* you in seconds.

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our Impact

95% of our customers experience:

23%

CAC REDUCTION

37%

IN SESSION PURCHASES

17%

CONTRIBUTION 
MARGIN LIFT

include a
discount
display your
products
easily
checkout
add content
related to
your products

drive meaningful conversions

THROUGH CUSTOM
STOREFRONTS

We’ve seen a 3.7x cart fill with our custom storefronts and a 70% lift in ROAS

Book a demo
ECOMMERCE IS ENTERING ITS 3RD MAJOR PHASE

one where shopping experiences will be built native to every content experience you see online.

The Ordinary Customer Acquisition Process

INSTAGRAM
AD 1
GOOGLE
SEARCH
FACEBOOK
AD
TWITTER
AD
INSTAGRAM
AD 2
Vs

the

fERMÀT

process

INSTAGRAM
AD 1
GOOGLE
SEARCH
FACEBOOK
AD
TWITTER
AD
INSTAGRAM
AD 2
centralized on amazon (1990-2010)
CUSTOMER
CUSTOMER
CUSTOMER
redirect to site (2010-2020)
INSTAGRAM
AD 1
GOOGLE
SEARCH
FACEBOOK
AD
TWITTER
AD
INSTAGRAM
AD 2
SHOPS NATIVE TO CONTENT (2020-2030)
INSTAGRAM
AD 1
GOOGLE
SEARCH
FACEBOOK
AD
TWITTER
AD
INSTAGRAM
AD 2
FOR BRANDS

CONTENT NATIVE STORES

IN LESS THAN 5 MINUTES

SET UP YOUR BRAND EASILY

Integrating your brand into FERMAT takes less than 5 minutes. Over 90% of our brand partners see value in less than 2 weeks after implementation. We’ll be with you every step of the way.

Get started

CASE STUDIES

30% decrease in cpa

Through their integration with Chord, Goodles partnered with FERMÁT to curate storefronts highlighting their best selling flavors, this way new customers could shop the entire Goodles collection in one place, rather than driving them to their traditional top-selling PDP.

Notable metrics:
  • 127% increase in ROAS
  • 4.4% in unit conversion
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63% increase in roas

Hero Bread whitelisted an influencer’s content and applied their personalized FERMÀT storefront directly to the content ads, allowing consumers to transact in a shopping experience native to the influencer’s content.

Notable metrics:
  • 8% DTC sales driven by FERMAT
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Increase of 40%+ in ROAs

Alleyoop is seeking innovative ways to increase conversion and maximize ROAS across paid social channels. In leveraging My Subscription Addiction's written content pieces and licensing rights to their social handle for paid ads, Alleyoop replaced traditional links with an embedded...

Notable metrics:
  • Lift of 20% in overall revenue
  • 8% in-article conversion
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50% INCREASE IN ROAS

By leveraging user generated content, VERY GOOD LIGHT crafted a seamless journey from the ad creative to their custom video storefront.

Notable metrics:
  • 30% decrease in CPA
  • 50% increase in CVR
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THE LATEST

WHAT’S THE DIFFERENCE BETWEEN FERMÀT AND IG SHOPS?

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