Learn how Wrinkles Schminkles increased order value with efficient ad spend, thanks to FERMÀT’s content-driven storefronts and experimentation capabilities.
“FERMÀT has been a game-changer for us. Our custom digital storefronts have helped us experiment with new pack sizes and educational content, allowing us to scale our ad spend with confidence.” - Gabrielle Requena, Founder at Wrinkles Schminkles
Wrinkles Schminkles is a skincare brand dedicated to developing fast-acting solutions for wrinkles through reusable silicone patches. Their FDA-approved facilities produce skincare products that visibly smooth lines and wrinkles in mere hours.
Thanks to top-performing hero products - face and body patches for men and women - Wrinkles Schminkles’ customer satisfaction was high. Still, they hoped to further gain the brand awareness needed to scale.
In the crowded skincare industry, product knowledge is paramount, but communicating complex details can bog down the customer experience. Additionally, the team needed to further test which content would actually resonate with their audience. To ensure their innovative product stood out, Wrinkles Schminkles had two internal benchmarks to meet:
The catch? They needed to do this with a lean team that had limited time and resources to devote to experimenting. That’s when Wrinkles Schminkles’ growth agency introduced them to FERMÀT.
By partnering with FERMÀT, Wrinkles Schminkles had the strategic support necessary to address their two biggest goals. FERMÀT’s solutions included:
Not only did FERMÀT's product and strategic implementation address Wrinkles Schminkles’ key hurdles, but it also presented customers with a much more engaging online shopping experience.
Since partnering with FERMÀT, Wrinkles Schminkles significantly increased its AOV, soaring from $62 to $80 per order. This increase validated both teams' initial hypothesis: the boost in AOV from exclusive SKUs far outweighed the tiny dip in conversions. Just check out the results:
With FERMÀT, Wrinkles Schminkles not only achieved its immediate goals but also laid the foundation for future growth. They plan to roll out the larger pack sizes to their entire website.
“Our partnership with FERMÀT exceeded our ROAS goals and has streamlined processes for our growth agency. We’re thrilled with the results we’ve seen, especially how customers have resonated with the experience.”