Customer stories by focus
Merchandising
Customer stories where merchandising improved the path to purchase. From bundles to category-specific layouts, these brands used merchandising decisions to reduce friction and raise order value.
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With De Soi
De Soi turned a flavor launch into a campaign experience.
De Soi knew that adding Haute Margarita to the store would not match the moment. The launch needed to feel immersive and on-brand, lift AOV through bundles without limiting shopper choice, optimize for mobile-first social traffic, and beat the standard PDP flow on CAC. The internal ecommerce tools could not move that fast.
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With GNC
GNC built AI native commerce across paid and AI search.
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With Backcountry
Backcountry turned a 200,000-product catalog into a growth lever.
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With LivFresh
LivFresh turned one-time buyers into a subscription engine.
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With Love Wellness
Love Wellness extended its experimentation engine from acquisition into retention.
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With Cody Wittick & Taylor Lagace, Co-CEOs of Kynship Agency
Southern Scholar replaced generic collection pages with dedicated bundle experiences.
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With Peter Barsoom, CEO of 1906
1906 turned regulatory constraints into a scalable acquisition program.
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With Arjun Rastogi, Head of Growth at AsWeMove
AsWeMove cut acquisition costs without softening premium positioning.
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With Dr. Anish Nanda, M.D., E-commerce Director & National Sales Manager, GuruNanda
GuruNanda turned TikTok virality into a multi-channel DTC business.
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With Jia Waterhouse, Chief Operating Officer, ARMRA
ARMRA built one acquisition engine that adapted to shifting business goals.
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With Erin Silvia, Director of Marketing at CADDIS
CADDIS Eyewear turned a 52,000-SKU catalog from a constraint into a growth lever.
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With Dov Quint, Storefronts Lead at OpenStore
Jack Archer matched its buying journey to a brand built on simplicity.
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With Hero Bread & Source Medium
Hero Bread turned ecommerce data into actionable experiments with FERMÀT.
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