Customer stories by focus
A/B testing
Customer stories where experiments found the next best move. These teams tested offers, layouts, defaults, and journeys against control before scaling what worked.
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With LivFresh
LivFresh turned one-time buyers into a subscription engine.
LivFresh had clinical credibility, an education-driven brand voice, and a loyal customer base. The next stage of growth was subscriptions, but making subscription the default path sitewide carried real risk to conversion. The team needed a safe testing environment to validate the hypothesis before rolling it out.
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With GNC
GNC built AI native commerce across paid and AI search.
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With Backcountry
Backcountry turned a 200,000-product catalog into a growth lever.
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With BISSELL
BISSELL extended Salesforce Commerce Cloud with FERMÀT's marketing-led personalization.
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With Madeline Kutner, Director of Performance Marketing at Glossier
Glossier brought performance marketing efficiency to a brand-first DTC.
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With Travelpro
Travelpro built a repeatable playbook to scale SMS into a revenue channel.
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With Adapt Naturals
Adapt Naturals turned audience variety into scalable Meta acquisition.
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With Socium Media
Topo Designs turned paid social into an experimentation channel with Socium Media and FERMÀT.
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With Beam Organics
Beam Organics scaled experimentation across teams without engineering.
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With Love Wellness
Love Wellness extended its experimentation engine from acquisition into retention.
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With AvenueZ
AvenueZ scaled creative testing 10x without design or dev resources.
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With De Soi
De Soi turned a flavor launch into a campaign experience.
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With Cody Wittick & Taylor Lagace, Co-CEOs of Kynship Agency
Southern Scholar replaced generic collection pages with dedicated bundle experiences.
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With Ole Hovde, Founder of Switchback Foods
Switchback Foods replaced a designer-developer hire with FERMÀT.
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With Arjun Rastogi, Head of Growth at AsWeMove
AsWeMove cut acquisition costs without softening premium positioning.
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With Mark Ritz, Founder, Carnivore Snax
FERMÀT enabled Carnivore Snax to build an in-house experimentation engine.
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With Dr. Anish Nanda, M.D., E-commerce Director & National Sales Manager, GuruNanda
GuruNanda turned TikTok virality into a multi-channel DTC business.
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With Jen Johnson, Founder, Union Brands
Union Brands ran persona-specific experiences across a multi-brand portfolio.
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With Jia Waterhouse, Chief Operating Officer, ARMRA
ARMRA built one acquisition engine that adapted to shifting business goals.
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With Erin Silvia, Director of Marketing at CADDIS
CADDIS Eyewear turned a 52,000-SKU catalog from a constraint into a growth lever.
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With AJ Patel, SVP of Global Growth
U Beauty replaced fragmented channel tools with one commerce layer.
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With Dov Quint, Storefronts Lead at OpenStore
Jack Archer matched its buying journey to a brand built on simplicity.
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With Hero Bread & Source Medium
Hero Bread turned ecommerce data into actionable experiments with FERMÀT.
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With Jack Benzaquen, Founder of Duradry
Duradry scaled paid acquisition on bootstrapped economics.
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With Paul Brandlin, Marketing Director at Dermaclara
Dermaclara turned organic social into a revenue channel.
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