Customer stories by focus
Page layout
Customer stories where layout choices changed performance. These teams improved page structure, product presentation, and mobile-first flows so shoppers could move faster.
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With Cody Wittick & Taylor Lagace, Co-CEOs of Kynship Agency
Southern Scholar replaced generic collection pages with dedicated bundle experiences.
Southern Scholar's performance marketing agency Kynship traced low first-time-customer ROAS to one root cause: all ad traffic landed on general collection pages, decision fatigue dropped conversion, and low AOV made profitable acquisition near impossible. The team needed to experiment on the experience after the click and ship offers that could scale year-round.
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With Backcountry
Backcountry turned a 200,000-product catalog into a growth lever.
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With Beam Organics
Beam Organics scaled experimentation across teams without engineering.
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With AvenueZ
AvenueZ scaled creative testing 10x without design or dev resources.
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With De Soi
De Soi turned a flavor launch into a campaign experience.
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With Arthur Root, CEO Nostra AI
Nostra AI and FERMÀT deliver personalization without sacrificing SEO.
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With Peter Barsoom, CEO of 1906
1906 turned regulatory constraints into a scalable acquisition program.
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With Arjun Rastogi, Head of Growth at AsWeMove
AsWeMove cut acquisition costs without softening premium positioning.
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With Mark Ritz, Founder, Carnivore Snax
FERMÀT enabled Carnivore Snax to build an in-house experimentation engine.
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With Jen Johnson, Founder, Union Brands
Union Brands ran persona-specific experiences across a multi-brand portfolio.
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With Erin Silvia, Director of Marketing at CADDIS
CADDIS Eyewear turned a 52,000-SKU catalog from a constraint into a growth lever.
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With AJ Patel, SVP of Global Growth
U Beauty replaced fragmented channel tools with one commerce layer.
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With Dov Quint, Storefronts Lead at OpenStore
Jack Archer matched its buying journey to a brand built on simplicity.
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With Jack Benzaquen, Founder of Duradry
Duradry scaled paid acquisition on bootstrapped economics.
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