Customer stories by focus
Conversion analysis
Customer stories where measurement turned into action. These examples show teams diagnosing conversion friction, testing fixes, and scaling the wins with clear attribution.
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With Socium Media
Topo Designs turned paid social into an experimentation channel with Socium Media and FERMÀT.
Socium Media ran high-performing Meta campaigns for Topo Designs but knew the page experience after the click was leaving money on the table. The agency needed to test at the speed of paid social without queueing every change behind the client's development team, and prove it could drive incremental value beyond media buying.
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With BISSELL
BISSELL extended Salesforce Commerce Cloud with FERMÀT's marketing-led personalization.
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With Madeline Kutner, Director of Performance Marketing at Glossier
Glossier brought performance marketing efficiency to a brand-first DTC.
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With Travelpro
Travelpro built a repeatable playbook to scale SMS into a revenue channel.
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With Adapt Naturals
Adapt Naturals turned audience variety into scalable Meta acquisition.
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With LivFresh
LivFresh turned one-time buyers into a subscription engine.
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With Love Wellness
Love Wellness extended its experimentation engine from acquisition into retention.
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With AvenueZ
AvenueZ scaled creative testing 10x without design or dev resources.
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With Cody Wittick & Taylor Lagace, Co-CEOs of Kynship Agency
Southern Scholar replaced generic collection pages with dedicated bundle experiences.
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With Peter Barsoom, CEO of 1906
1906 turned regulatory constraints into a scalable acquisition program.
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With Arjun Rastogi, Head of Growth at AsWeMove
AsWeMove cut acquisition costs without softening premium positioning.
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With Dr. Anish Nanda, M.D., E-commerce Director & National Sales Manager, GuruNanda
GuruNanda turned TikTok virality into a multi-channel DTC business.
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With Jia Waterhouse, Chief Operating Officer, ARMRA
ARMRA built one acquisition engine that adapted to shifting business goals.
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With Erin Silvia, Director of Marketing at CADDIS
CADDIS Eyewear turned a 52,000-SKU catalog from a constraint into a growth lever.
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With AJ Patel, SVP of Global Growth
U Beauty replaced fragmented channel tools with one commerce layer.
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With Dov Quint, Storefronts Lead at OpenStore
Jack Archer matched its buying journey to a brand built on simplicity.
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With Hero Bread & Source Medium
Hero Bread turned ecommerce data into actionable experiments with FERMÀT.
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With Jack Benzaquen, Founder of Duradry
Duradry scaled paid acquisition on bootstrapped economics.
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With Paul Brandlin, Marketing Director at Dermaclara
Dermaclara turned organic social into a revenue channel.
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