Customer stories by focus
Creative & copy
Customer stories where creative and copy stayed connected to conversion. These teams matched ad concepts, benefit messaging, seasonal stories, and product education to the page experience.
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With AvenueZ
AvenueZ scaled creative testing 10x without design or dev resources.
AvenueZ's biggest constraint was production volume. Every new concept required design and development resources, capping how many ideas the agency could test for its clients. The team needed to streamline how new concepts launched without sacrificing brand consistency or performance.
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With GNC
GNC built AI native commerce across paid and AI search.
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With Madeline Kutner, Director of Performance Marketing at Glossier
Glossier brought performance marketing efficiency to a brand-first DTC.
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With Travelpro
Travelpro built a repeatable playbook to scale SMS into a revenue channel.
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With Adapt Naturals
Adapt Naturals turned audience variety into scalable Meta acquisition.
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With Socium Media
Topo Designs turned paid social into an experimentation channel with Socium Media and FERMÀT.
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With Beam Organics
Beam Organics scaled experimentation across teams without engineering.
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With Love Wellness
Love Wellness extended its experimentation engine from acquisition into retention.
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With De Soi
De Soi turned a flavor launch into a campaign experience.
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With Cody Wittick & Taylor Lagace, Co-CEOs of Kynship Agency
Southern Scholar replaced generic collection pages with dedicated bundle experiences.
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With Ole Hovde, Founder of Switchback Foods
Switchback Foods replaced a designer-developer hire with FERMÀT.
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With Peter Barsoom, CEO of 1906
1906 turned regulatory constraints into a scalable acquisition program.
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With Arjun Rastogi, Head of Growth at AsWeMove
AsWeMove cut acquisition costs without softening premium positioning.
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With Mark Ritz, Founder, Carnivore Snax
FERMÀT enabled Carnivore Snax to build an in-house experimentation engine.
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With Dr. Anish Nanda, M.D., E-commerce Director & National Sales Manager, GuruNanda
GuruNanda turned TikTok virality into a multi-channel DTC business.
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With Jen Johnson, Founder, Union Brands
Union Brands ran persona-specific experiences across a multi-brand portfolio.
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With Jia Waterhouse, Chief Operating Officer, ARMRA
ARMRA built one acquisition engine that adapted to shifting business goals.
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With AJ Patel, SVP of Global Growth
U Beauty replaced fragmented channel tools with one commerce layer.
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With Dov Quint, Storefronts Lead at OpenStore
Jack Archer matched its buying journey to a brand built on simplicity.
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With Hero Bread & Source Medium
Hero Bread turned ecommerce data into actionable experiments with FERMÀT.
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With Jack Benzaquen, Founder of Duradry
Duradry scaled paid acquisition on bootstrapped economics.
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With Paul Brandlin, Marketing Director at Dermaclara
Dermaclara turned organic social into a revenue channel.
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