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Customer stories by focus

Personalization

Customer stories where experiences adapted to shopper intent. These brands moved beyond one-size-fits-all journeys by adapting pages, content, and offers to shopper context.

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With Love Wellness

Love Wellness extended its experimentation engine from acquisition into retention.

With rising customer acquisition costs, Love Wellness needed to shift from pure acquisition to maximizing the value of existing customers, without giving up the conversion gains it had already proved on paid media. The product mix sharpened the challenge: the most popular acquisition product was not inherently subscribable.

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With GNC GNC built AI native commerce across paid and AI search. Read story With Backcountry Backcountry turned a 200,000-product catalog into a growth lever. Read story With BISSELL BISSELL extended Salesforce Commerce Cloud with FERMÀT's marketing-led personalization. Read story With LivFresh LivFresh turned one-time buyers into a subscription engine. Read story With Beam Organics Beam Organics scaled experimentation across teams without engineering. Read story With De Soi De Soi turned a flavor launch into a campaign experience. Read story With Arthur Root, CEO Nostra AI Nostra AI and FERMÀT deliver personalization without sacrificing SEO. Read story With Ole Hovde, Founder of Switchback Foods Switchback Foods replaced a designer-developer hire with FERMÀT. Read story With Arjun Rastogi, Head of Growth at AsWeMove AsWeMove cut acquisition costs without softening premium positioning. Read story With Mark Ritz, Founder, Carnivore Snax FERMÀT enabled Carnivore Snax to build an in-house experimentation engine. Read story With Jen Johnson, Founder, Union Brands Union Brands ran persona-specific experiences across a multi-brand portfolio. Read story With AJ Patel, SVP of Global Growth U Beauty replaced fragmented channel tools with one commerce layer. Read story With Paul Brandlin, Marketing Director at Dermaclara Dermaclara turned organic social into a revenue channel. Read story