Customer stories by focus
Paid media
Customer stories where paid traffic got a smarter post-click path. These brands and agencies matched paid traffic to purpose-built experiences that improved CAC, ROAS, and conversion.
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With Adapt Naturals
Adapt Naturals turned audience variety into scalable Meta acquisition.
Adapt Naturals' growing customer base takes its supplements for highly varied reasons, but one brand message couldn't communicate directly with each subgroup. The team needed ad-to-page messaging alignment across distinct use cases, and they wanted to measure each test on subscription rate rather than blended conversion to focus on the subscribers who retain at higher rates.
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With GNC
GNC built AI native commerce across paid and AI search.
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With Backcountry
Backcountry turned a 200,000-product catalog into a growth lever.
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With BISSELL
BISSELL extended Salesforce Commerce Cloud with FERMÀT's marketing-led personalization.
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With Madeline Kutner, Director of Performance Marketing at Glossier
Glossier brought performance marketing efficiency to a brand-first DTC.
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With Travelpro
Travelpro built a repeatable playbook to scale SMS into a revenue channel.
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With Socium Media
Topo Designs turned paid social into an experimentation channel with Socium Media and FERMÀT.
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With Beam Organics
Beam Organics scaled experimentation across teams without engineering.
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With AvenueZ
AvenueZ scaled creative testing 10x without design or dev resources.
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With De Soi
De Soi turned a flavor launch into a campaign experience.
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With Cody Wittick & Taylor Lagace, Co-CEOs of Kynship Agency
Southern Scholar replaced generic collection pages with dedicated bundle experiences.
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With Ole Hovde, Founder of Switchback Foods
Switchback Foods replaced a designer-developer hire with FERMÀT.
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With Peter Barsoom, CEO of 1906
1906 turned regulatory constraints into a scalable acquisition program.
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With Arjun Rastogi, Head of Growth at AsWeMove
AsWeMove cut acquisition costs without softening premium positioning.
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With Mark Ritz, Founder, Carnivore Snax
FERMÀT enabled Carnivore Snax to build an in-house experimentation engine.
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With Dr. Anish Nanda, M.D., E-commerce Director & National Sales Manager, GuruNanda
GuruNanda turned TikTok virality into a multi-channel DTC business.
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With Jen Johnson, Founder, Union Brands
Union Brands ran persona-specific experiences across a multi-brand portfolio.
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With Jia Waterhouse, Chief Operating Officer, ARMRA
ARMRA built one acquisition engine that adapted to shifting business goals.
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With Erin Silvia, Director of Marketing at CADDIS
CADDIS Eyewear turned a 52,000-SKU catalog from a constraint into a growth lever.
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With Dov Quint, Storefronts Lead at OpenStore
Jack Archer matched its buying journey to a brand built on simplicity.
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With Hero Bread & Source Medium
Hero Bread turned ecommerce data into actionable experiments with FERMÀT.
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With Jack Benzaquen, Founder of Duradry
Duradry scaled paid acquisition on bootstrapped economics.
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With Paul Brandlin, Marketing Director at Dermaclara
Dermaclara turned organic social into a revenue channel.
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